Ontario Tourism promotes passion points
The tourism co’s Regional Tourism Organization Four (RT04) has launched a cross-platform campaign inviting consumers to travel toward their favourite weekend activities.
Yorkdale gets a super (model) facelift
The Toronto mall will feature Coco Rocha as the personality behind the upcoming expansion campaign, launching this November.
V rebrands to broaden appeal
The Quebec channel, part of V Interactions, is sporting a new look with the goal of reaching more female viewers across a broader age range.
Flare fashions a runway show
The Rogers Media publication is producing its first cross-Canada runway tour with Tresemme as the lead sponsor.
Chatelaine promotes its skills
The Rogers Media magazine launches a TV and radio campaign that highlights its curation capabilities for its target demo of busy women.
Spotted! Drambuie hypnotizes a new generation
Placing print ads, AR-enabled transit shelters spots and sampling in trendy Toronto locations is how the Bacardi-distributed brand is working to reach a younger target.
Samsung Canada makes noise for new product
The brand speaks to MiC about its marketing plans, which will include print and online spots, for the new wireless Audio Dock.
Subaru gets outside
The brand has launched a print and OOH campaign for its 2013 Outback that urges people to get outside if they can’t place correct bird names.
Showcase launches an arresting campaign
The Shaw Media-owned channel is promoting new fall crime shows with a campaign that uses the Canadian Premium Audience Exchange (CPAX) to place pre-roll ads for the first time.
Toronto Life’s high hopes for Stylebook
The publisher talks to MiC about what makes the specialty title different from others in the fashion space.
Grolsch gets app-y with TIFF and The Grid
The Torstar weekly is helping the beer brand activate its festival sponsorship with an app that curates social media feeds and provides exclusive content.
Toyota shortens creative to lengthen reach
For its 2013 Venza campaign, the auto brand is airing three different 10-second ads during a single commercial break.
Shaw Media gets multi-platform to launch Lifetime Canada
The media co has launched a female focused cross-platform campaign ahead of the channel’s launch later this month.
The Verdict: Fashion magazines
MiC reports on September issue pages and talks with experts at Mindshare and Media Experts about social tactics and low digital subscription rates.
The Verdict: Sharp fastens its digital efforts
The publisher of the men’s magazine talks to MiC about its partnership with The Bay that resulted in a spike in online engagement.
