Tropicana introduces its orange growers
The PepsiCo brand has launched a TV and print campaign that peeks behind the groves to reveal the talent that creates its goods.
The Real Housewives of Vancouver get a promotional push
Shaw Media-owned Slice is giving the ladies its largest multi-platform marketing campaign to date.
Canadian Film Festival goes big and comes home
The fest is back after a three-year hiatus, with a bigger marketing plan that includes TV spots, print and online ads.
ABC board puts emphasis on digital
The board recommends breaking out the digital copies on Fasfax reports for consumer magazines and adding greater transparency.
Taxi gifts Canadians during the ‘Pothole Season’
The creative agency in Montreal placed a car in an oversized hole in the road to promote its app and website.
Future Shop signs deal with Click Magazine
The electronics retailer will be the exclusive distributor of the magazine beginning this month.
Transcontinental sees revenue drop of 4%
The company says the dip in its first quarter is primarily due to the sale of a black and white printing business.
Globe launches bi-annual magazine
The Globe Style Advisor will be distributed to newspaper subscribers in the spring and fall beginning this April.
Tide gets fresh for spring
The P&G brand has launched a national campaign that ties in the bright colours of the latest spring fashions for its Tide Pods.
Maybelline New York launches YouTube channel for fashion week
The new makeup sponsor for World MasterCard Fashion Week tells MiC how its activation is bringing fashion to the non-VIPs.
Top Chef Canada promotes its return
The show is back on March 12 and is going cross-platform to gain fans for its second season.
Mattel opens the doors to Barbie’s closet
The brand has launched a cross-platform campaign aimed at reaching both young girls, as well as older fans of the brand.
CBC/Radio Canada and Quebecor Media renew business ties
The pubcaster says it will buy ads from Quebecor Media, and the Videotron cable unit is renewing distribution deals for CBC/Radio Canada channels.
Metro polls taxi passengers
The newspaper is using Play Taxi Media touch-screens to conduct surveys with urban Canadians.
Metro launches six
The daily newspaper is expanding, with print editions in two new cities and digital-only publications in four additional locations.
