Radio
Esso buys the top: Media Monitors
The company had the most radio ad airtime in Toronto for the week of July 7 to 13.
Inside Pattison’s radio expansion strategy
The company has picked up two stations in Edmonton and seven across Saskatchewan from Rawlco.
Fido Solutions buys the top: Media Monitors
The Rogers phone company bought the most air time in Toronto, with Brault & Martineau taking the top spot in Montreal.
Corus Entertainment swings to third quarter loss
One-time items dented the broadcaster’s bottom line, despite overall revenues rising 14%.
Edmonton Oilers extend radio deal with Corus
The six-year extension will see new programming created on all of Corus’ Edmonton stations.
Ford Lincoln buys the top: Media Monitors
The car co had the most radio ads in Toronto and Montreal for the week of June 23 to 29.
Ford Lincoln buys the top: Media Monitors
The car co had the most ad airtime in Toronto for the week of June 16 to 22.
One Last Thing: Media execs on CBC’s changing strategy
Starcom MediaVest CEO Bruce Neve and OMD director of emerging media Sean Dixon weigh-in on this week’s announcements from the pubcaster.
CBC’s Hubert Lacroix: ‘I have no intention of resigning’
That defiance came as CBC toppers put details on its mobile-first programming strategy outlined earlier in the day at a heated employee town hall meeting.
CBC signals radical shift to internet, mobile to cut costs
The pubcaster’s latest five-year plan outlines a move away from conventional TV with fewer supper-hour newcasts and reduced in-house production.
Montreal’s Rouge fm and Virgin Radio 96 share McCafe deliveries
Winners get to determine the next day’s recipient of a delivery of McCafe coffee, muffins and cookies through social media sharing.
The Volkswagen-CBC Beetle Roadtrip Sessions return
The car company is back sponsoring the program, this year expanding its French market presence.
Vancouver’s SHORE 104.3 becomes LG104.3
Newcap radio rebrands a second of its recently obtained Vancouver stations to bring youthful memories to a wider audience.
Ford tops radio buys: Media Monitors
The car co had the most advertising airtime in Toronto and Montreal for the week of June 9 to 15.
Muskoka Brewery’s Detour IPA turns away from typical beer ad
The new Detour campaign uses locals to send a more honest and accessible message.
