Research
Advertisers rely heavily on blocking to avoid misinformation
An IAS report found it was favoured over context-based approaches, despite the impact on ad reach.
Online ad spending grew by 28.1% in Canada last year
Driven by big boosts in search and social, IAB Canada’s latest report expects to momentum to continue for at least two more years.
Which radio stations are tops in mid-sized markets?
David Bray takes a look at what’s going on in five cities in the spring Numeris book.
Toyota buys the top in Toronto: Media Monitors
Several brands kicked off new radio pushes in a big way.
Canadian ad investment is beginning to level off
However, new data from SMI shows that some platforms are still seeing strong momentum through April.
Who is winning the battle for the Canadian couch potato?
Convergence Research finds that traditional TV still has greater revenue, but streamers are catching up quick.
Audiences for news content continue to inch upward
Vividata’s latest survey shows that digital platforms are keeping people engaged with daily news, community papers and magazines.
Survivor holds onto top spot: Numeris
Meanwhile, Star academie’s finale opens the door for other shows to climb the ratings in Quebec.
Ad account suspensions tripled on Google last year
The company has also revealed that it has blocked eight million ads related to the war in Ukraine.
How brands can weather the coming years of entropy
UM’s outlook for the years ahead details how things like decentralization and a need for escape will shape consumer interactions.
Survivor re-takes the top spot: Numeris
The NBA and NHL also continue to perform well regionally.
Connected TV is beginning to take over digital video spending
IAB numbers show it now has the biggest portion of video dollars, with even more growth expected this year.
Banks and telcos buy big in Toronto and Montreal: Media Monitors
Simplii, President’s Choice, Subway and Telus all had a heavy presence on the radio last week.
Survivor holds on to the top spot: Numeris
Meanwhile, the finale of Toute la vie could not unseat Star Academie from the top spot in Quebec.
