Research
Half of Canadians regularly stream with AVOD
New research suggests 10% of total streaming time now goes to ad-supported platforms.
What do people do when they avoid advertising?
An MTM report aims to profile how Canadians react when they see TV ads, and how that behavior differs for online ads.
Advertisers overestimate impact of targeting on sales
A study also suggests marketers and media agencies underestimate the importance of creative and its reach.
Tokyo closing ceremonies leave a mark on the ratings: Numeris
The end of the Games and its encore presentation were both among the top shows in markets across Canada.
TikTok is the most popular social app with Canada’s youth
The first “MTM Jr.” report also finds that messaging and interacting with content (instead of creating their own) are the big draws for young people.
Publishers and platforms split between rev sharing options, delaying next steps
The Department of Canadian Heritage released the findings of its discussions with the industry on how to level the playing field between digital players and local news media.
Radio spend is on the rebound, but is it enough?
Agency execs and media owners weigh in on WARC’s recent findings that showed promising growth in radio.
Olympic talent outdraws variety show talent, at least in the GTA
Tokyo 2020 opening ceremonies captures the attention of viewers in the east, as conventional news gathers steam in the west.
Which markets are seeing near pre-pandemic movement patterns?
COMMB tracked movement around OOH locations between Q1 and Q2, with most provinces edging closer to 2019 numbers as Canadians ease back into some sese of normalcy.
Who is benefiting most from ad spending recovery?
Standard Media Index shows digital is delivering as predicted, but that has favoured some companies more than others.
Canadian technology habits lean towards what’s convenient
MTM’s spring research also paints its first of picture of what radio, TV and internet use looks like in Northern Canada.
Ecommerce and online video will drive ad spend recovery this year
Zenith’s latest Advertising Expenditure Forecasts also reveals that social media will overtake paid search for the first time.
Majority of consumers want control of their online ad load
Many internet users would prefer more control over ad delivery than the ability to block them, according to a new survey from UM, MAGNA and Brave.
Euro Cup finals take the top TV spots: Numeris
TSN and CTV coverage of the Euro 2020 finals dominated TV screens across the country, and multi-day viewing kept the Stanley Cup Playoffs in contention.
Automotive dominates radio for the week: Media Monitors
Volkswagen led in Toronto, with car categories making up most of Montreal’s rankings.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
