Research
Provincial governments keep investing in radio: Media Monitors
While the Quebec government maintains its longstanding lead in the Montreal market, Ontario’s provincial government is coming on strong in Toronto.
COMMB launches new monthly Insights Report
The new OOH report measures consumer traffic resurgence across over 17 markets compared to the same time period in 2019.
P&G commits to privacy and cross-platform transparency
Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.
Newcomers to Canada consume more digital media: report
More than 60 million Chinese adults hope to move to Canada in the next two years.
Round one of the NHL playoffs dominated the ratings: Numeris
Game seven of the Leafs vs. Canadiens series was the most-watched NHL broadcast ever, reaching 52% of the country.
Goodfood retakes top radio spot: Media Monitors
Provincial governments maintained strong spend in both Toronto and Montreal, along with automotive and sleep categories.
Magna forecasts healthy return to economic growth in Canada
Ad spend is recovering faster than expected, and pent up consumer demand will be felt well into 2022 in categories such as travel.
Industry associations come together for WFA’s global diversity survey
A group led by the ACA will work to drive participation in a first-of-its-kind look at DEI at a global scale, with results published in strategy.
Canada to recoup its 2020 ad spend decline, and then some: report
A GroupM report projects TV, OOH and digital will experience the most significant growth.
Where do radio stations stand?
David Bray decodes the latest PPM radio ratings from Numeris.
Season finales fill the TV rankings: Numeris
Ahead of its own season-ending episode, The Good Doctor retains its top spot.
BMO takes the top spot in Toronto: Media Monitors
QSRs invested more in both markets, along with consumer electronics in Montreal, and domestic automakers in Toronto.
Podcast listening versus TV watching habits: study
Results of the Spotify, Magna and UM study indicate podcasts are a more effective ad environment than TV.
A(nother) new era of radio measurement
David Bray explores spring’s radio listenership with Numeris’s latest data.
Which agencies are most competitive in pitches?
The latest debrief from RECMA puts UM Canada among the 16 agencies that performed the best globally over the last three years, and Initiative as the top agency network.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
