Research
Newspapers have reach, but less influence over purchases: study
Do people in big cities read newspapers more? And how does reading change on the weekends?
Nielsen extends music measurement in Canada
Playback information can help fuel buyers’ plans, says VP Paul Shaver.
Print magazines strong, but millennials could shake things up: study
Magazine reach is still strong, but the different viewing and searching habits of millennials could affect readership.
Big Bang brings it again: Numeris
Election coverage stole the show in Edmonton.
MKTG dives into sponsor receptiveness
For brands, getting noticed by e-sports fans versus baseball fans is a whole different game.
New study measures from media buy to auto buy
From the first digital touchpoint, advertisers often have several weeks to make an impression – but once the dealership visits start, the clock is ticking to target.
Canada’s couch potatoes peeling away from traditional TV
OTT is revenue up 33% as cable, satellite subscribers continue to drop.
NCIS wins the week: Numeris
Drama, both scripted and unscripted, ruled the top-five this week.
BMO keeps a hold on Toronto, Montreal: Media Monitors
Local, Asian auto industry continues to drives top buys in both markets
Kids are tech-savvy, but some are still traditionalists: study
Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.
How does e-sports’ reach compare to traditional sports?
Vivintel’s new research shows that there’s opportunity for the sportiest of advertisers to embrace their inner gamers.
Big Bang takes the top again: Numeris
In one month, the long-running comedy will bid goodbye.
BMO takes Toronto and Montreal: Media Monitors
Financial services were the top buying category in Toronto, but autos reigned supreme in Montreal.
Data and consumer insights still evading marketers: study
A study shows that marketers want to prioritize better using data and understanding audiences – but the same concerns were present a year ago.
Another week on top for 9-1-1
Global’s first-responder drama drew 2.23 million viewers in English Canada.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
