Research
Linear and online content mix well: study
According to the Media Technology Monitor, nearly half of Canadians consume a healthy diet of both traditional and digital media.
Canadian ad spend growth outpacing global average: Dentsu
Chief commercial officer Hisham Ghostine says while things are looking up for the country’s ad spend, platforms need to stay current.
Big Bang, New Year’s coverage take the top: Numeris
While The Big Bang took English audiences, the big bang of fireworks for New Year’s Eve harnessed the power of the Francophone market.
Vacation ads flying high on radio: Media Monitors
Sunwing takes the top spot in Toronto, while Redtag.ca comes in second in Montreal.
Publicis Media, MediaCom top new business rankings: RECMA
In terms of new account wins, business has grown around the globe by 15%.
How TV fared over the holidays: Numeris
Viewers were split between news, sports and the occasional rerun during a period where audiences were generally lower.
Retail, travel, restos rule radio buys: Media Monitors
Sail and RedTag took Toronto and Montreal as the top buyers, respectively.
Which Canadian shows pulled in the biggest ratings in 2018?
This year’s chart is topped by long-running favourites, but a number of newer Canadian scripted series have also climbed the ranks.
Hudson’s Bay, Koodo rule December radio in Toronto: Media Monitors
We look at the top buys for the last two weeks of the month.
Survivor comes out on top: Numeris
The reality program garnered more than two million viewers, taking over regular The Big Bang Theory.
TV ad spend down despite high consumption: study
Warc’s latest report states that despite adspend on a downturn, TV reaches almost 100% of Canadians monthly.
OLG buys big in Toronto: Media Monitors
Meanwhile, auto dealer associations ruled both Toronto and Montreal for buying activity.
Online advertising surpassed expectations: report
Online advertising has long been a behemoth, but this year’s IAB Internet Advertising Revenue Study marked a milestone in digital.
How is social media affecting attitudes toward news?
Respondents may be more interested in speed than balance, according to a recent study.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
