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Bob White honoured by NABS
The long-time volunteer will be given the Paul Mulvihill/NABS Heart Award later this week.
Grey Cup crowned ratings champ: BBM
The CFL’s final game scored a touchdown with Canadians, netting 5.46 million viewers, while American Thanksgiving caused a ratings dip for The Big Bang Theory.
CTV to bring The Amazing Race to Canada
Sponsor and partnership opps are open for the local version of the international franchise, slated for broadcast in the summer of 2013.
NFC trend shows promise for advertisers
Gauge Mobile Solutions shares the latest report on the technology, which suggests it will open up significant OOH, POS and print ad opportunities.
Audi shows off its technology
The car co has launched a new Canadian campaign aimed at showing off its Quattro all-wheel drive capabilities.
Bell Mobility buys the most: Media Monitors
The telco jumped into top spot with a Toronto buy, and also took top spot in Montreal with a Bell Bundle campaign.
Salvation Army renews holiday donation drive
The charity’s 2012 campaign features overhauled creative, including an animated TV spot and new donation options.
Boom 97.3 celebrates end of the world
The Toronto radio station’s latest promotion plays on the apocalyptic predictions of the Mayans and offers listeners daily trips to Mexico.
MuchMusic expands event footprint
Bell Media’s director of brand partnerships tells MiC about the sponsors for the Big Jingle and the additional events it plans on adding in 2013.
PHD gets gamified
The agency has launched Source, a new operating system that uses game mechanics to get daily tasks done.
Magazines must go multi-channel: panel
Steve Maich, publisher and editor-in-chief, Sportsnet and Merida Lake, brand director, Fresh Juice, share their thoughts on the future of the magazine nation.
Selling out pays off at Dixie Outlet Mall
The retailer location’s new campaign offers gift cards to consumers who promote it via Facebook, Twitter or Instagram.
Travel+Escape partners online
The Blue Ant Media brand is leveraging its partial Torstar ownership to offer clients sales opps on Jaunt.ca.
Molson, Hailo to help with holiday cab bills
The brewer has teamed with the app to offer discounts on taxi services through in-store promotions with 100 Toronto establishments.
Sun Media to add a paywall
The digital hubs of the publisher’s papers will introduce the Sun+ subscription service Dec. 4.
