The Canadian Olympic Committee shows off our athletes
The committee has unveiled a mutliplatform campaign which demonstrates the journey athletes take when preparing for the games.
Gillette Drafted gets social for season four
The P&G brand is adding in layers of audience engagement and a Drafted Boot Camp on the new season of the show, which airs on The Score.
Shaw expands digital network
The media co is targeting men like never before by representing a new set of sites from CBS Interactive.
Mediabrands adds an SVP
Inese Korbs has been promoted to the new role of SVP, investment director at the agency.
Canadian Journalists for Free Expression paint an unsettling picture
The organization enlisted Juniper Park to create a print campaign which sends a distressing message to students.
Union Hearing sends a piercing message of concern
The Toronto health centre has placed ads on CBC and Classical FM with a warning to those over the age of 50 to get their ears checked.
Media weigh-in: Shoppable videos
MiC asks Shane Cameron from OMD and Will Oatley from Carat to explore the benefits and drawbacks of integrated e-commerce videos.
The Big Bang Theory takes top spot: BBM, April 23 to April 29, 2012
The CTV comedy came in at #1 for the week, while the NHL Playoffs topped the weekly averaged show list.
SheKnows launches a Canadian site
Ad and sponsorship opps are available for the Canadian version of the Evolve Media Corp.-owned female-targeted US-based site.
Four Seasons Hotels and Resorts launch magazine
The free print, online and tablet publication is targeting people thinking of planning a luxury wedding at its hotels.
OMD wins Labatt
The beer co, which was with UM Canada, has signed with the Omnicom agency to cover its planning and buying.
Temptations hijacks with cats
The feline treat brand has launched a new online campaign aimed at increasing its presence with consumers in the digital landscape.
Rogers expands Citytv into Quebec and Western Canada
The media co has acquired Channel Zero’s Metro14 Montreal and inked an affiliate agreement with the Jim Pattinson Broadcast Group.
Teletoon sets launch date for Cartoon Network in Canada
Cartoon Network and Adult Swim will come alive in Canada on July 4, Astral’s Teletoon Canada announced Thursday.
Rogers Wireless continues to buy big: Media Monitors, April 23 to 29, 2012
The telco topped the chart in Toronto, while Ford Dealer Association made a move to the top spot in Montreal.
