Canadian Young Lions and Young Marketers announced
See which industry up-and-comers are headed to the Cannes Lions International Festival of Creativity to compete against teams from around the world.
TV subscriptions grow despite increasing popularity of Netflix
Canadian TV subscriptions were up 10% in 2011, perhaps calling into question claims that the rise of Netflix means the death of cable service providers.
Global adds two talk shows to fall TV lineup
The Jeff Probst Show and The Ricki Lake Show will both be new to its daytime schedule this fall.
Specialty TV services generated $2.9 billion in revenue in 2011: CRTC
According to 2011 financial results from the CRTC, specialty, pay and pay-per-view TV and VOD services have grown their revenues by 36.7% in the last five years.
Sharing life moments with Canada Dry
The beverage brand is embracing digital with a contest that asks consumers to share their “Real Moments.”
Tightrope walker set for trip across Niagara Falls
Daredevil Nik Wallenda announces branding opportunities for companies looking to cash in on the June 15 walk, which will be televised in Canada and the US.
Canadians invited to discover America
Brand USA has rolled out its first global marketing campaign that forgoes scenes of famous landscapes and highlights the unfamiliar instead.
Next Media Stars: Laura Ritchie brings Evian to life in Toronto and Montreal
The MPG planner helped boost consumer awareness levels with “Live Young,” which just wrapped its second phase.
Purina and Chatelaine get catty with consumers
Cat enthusiasts can create a personalized cover of the Rogers-owned lifestyle magazine with a competition launched in partnership with the pet food brand.
ACCT merges film, TV and digital media awards
Replacing the Geminis and Genies, one consolidated industry event is slated for March 2013.
Shaw launches Nat Geo Wild
The channel will start with National Geographic International content but may eventually include original Canadian programming.
Newspaper circ down: ABC
Both the National Post and Globe and Mail posted losses for the last six month period, according to the report.
SickKids shifts gears to ‘Do the Happy’
The Toronto hospital is taking a different approach with a multi-platform campaign that attempts to put a positive light on the services it provides.
Wheel of Fortune and Jeopardy! not returning to CBC fall lineup
The network says it no longer needs the US game shows, which had pricey licence fees, to drive audiences to its primetime Canadian lineup.
Depend uses athlete power to remove bladder control stigma
In its first Canada-specific campaign, the brand asked figure skater Isabelle Brasseur and hockey player PJ Stock to try its absorbent briefs.
