Wheel of Fortune and Jeopardy! not returning to CBC fall lineup
The network says it no longer needs the US game shows, which had pricey licence fees, to drive audiences to its primetime Canadian lineup.
Depend uses athlete power to remove bladder control stigma
In its first Canada-specific campaign, the brand asked figure skater Isabelle Brasseur and hockey player PJ Stock to try its absorbent briefs.
Rogers Publishing acquires Canadian Health & Lifestyle magazine
The company purchased the health title from independent publisher Joe Viecili.
Next Media Stars: Bailey Wilson recruits parents to share the joy with Johnson’s
UM’s manager of broadcast investments used social media to connect with families, generating content that will be integrated into a cross-platform campaign.
Canadian Tire ups its game
The company has partnered with the Ontario Federation of Anglers and Hunters to launch a campaign coinciding with the opening of specialty stores across Canada.
CBC, Rogers Media and Shaw Media partner to launch RTB exchange
Jeff Thibodeau from MediaCom Canada comments on the impact the launch will have on the Canadian online ad market.
Fix Auto tells collision stories
The auto repair company is highlighting life’s little accidents with a new radio and outdoor campaign in French Canada.
Scrabble unscramble and Facebook flipbooks: MiC’s Global Tour
MiC talks to Darren Hardeman at Maxus Canada and Jeff Roach at Cossette about online stunts from countries including Russia and Dubai.
Amazing Race holds the top spot: BBM, April 16 to 22, 2012
The CTV reality show remained seated at #1, as did the NHL Playoffs on the weekly averaged show list.
Rouge FM goes pink for a cause
The Astral radio station has rebranded as Rose FM for this weekend only and is holding a bra fundraiser for the Quebec Breast Cancer Foundation.
Ann Mack talks trends in social media
JWT’s director of trendspotting discusses the move to embrace screen distraction and the growing importance of “water cooler” advertising.
BC Ministry rocks a tour for youth
The British Columbia Ministry of Jobs, Tourism & Innovations has launched a province-wide tour that hopes to inject some fun into selecting a future career.
Stride Gum shows off its playful side
The Kraft brand has launched “Stride High,” an online contest that asks youth to create videos of themselves being creative with their gum.
On the MiC: Niall McKinney
MiC talks with founder and CEO of digital training company The Knowledge Engineers ahead of the ICA digital marketing event in Toronto next week.
Rogers Wireless stays the course: Media Monitors, April 16 to 22, 2012
The telco snagged the top spot in Toronto again, with Chrysler Jeep Dodge RAM Dealer Association making the largest radio purchase in Montreal.
