Canadian agencies bring home OBIE Awards
Leo Burnett, Zulu Alpha Kilo and Agency59 all won at last night’s OOH awards show.
Bell/Rogers deal to buy MLSE cleared by Competition Bureau
The deal still has to be approved by the CRTC and respective sports leagues.
McDonald’s comes to life
The QSR has placed ads featuring a three-dimensional mould of its new Real Fruit Smoothie in Quebec Sports Experts stores.
Canada’s Wonderland gets personal
In its latest campaign, the amusement park takes on a new persona in order to connect with families and millennials.
Next Media Stars: Devyn Perry makes TD front page news on Family Day
The Starcom strategy supervisor worked with the Toronto Star to put together a customized ad campaign linked to editorial.
Spotted! H&M rises to the occasion
The brand has built a giant glass tent at Yonge-Dundas Square to start the summer season in style.
Rogers Media closes eight sites
The closures include Canadianparents.com and Sweetspot.ca.
Canadian Young Lions and Young Marketers announced
See which industry up-and-comers are headed to the Cannes Lions International Festival of Creativity to compete against teams from around the world.
TV subscriptions grow despite increasing popularity of Netflix
Canadian TV subscriptions were up 10% in 2011, perhaps calling into question claims that the rise of Netflix means the death of cable service providers.
Global adds two talk shows to fall TV lineup
The Jeff Probst Show and The Ricki Lake Show will both be new to its daytime schedule this fall.
Specialty TV services generated $2.9 billion in revenue in 2011: CRTC
According to 2011 financial results from the CRTC, specialty, pay and pay-per-view TV and VOD services have grown their revenues by 36.7% in the last five years.
Sharing life moments with Canada Dry
The beverage brand is embracing digital with a contest that asks consumers to share their “Real Moments.”
Tightrope walker set for trip across Niagara Falls
Daredevil Nik Wallenda announces branding opportunities for companies looking to cash in on the June 15 walk, which will be televised in Canada and the US.
Canadians invited to discover America
Brand USA has rolled out its first global marketing campaign that forgoes scenes of famous landscapes and highlights the unfamiliar instead.
Next Media Stars: Laura Ritchie brings Evian to life in Toronto and Montreal
The MPG planner helped boost consumer awareness levels with “Live Young,” which just wrapped its second phase.
