Fix Auto tells collision stories
The auto repair company is highlighting life’s little accidents with a new radio and outdoor campaign in French Canada.
Scrabble unscramble and Facebook flipbooks: MiC’s Global Tour
MiC talks to Darren Hardeman at Maxus Canada and Jeff Roach at Cossette about online stunts from countries including Russia and Dubai.
Amazing Race holds the top spot: BBM, April 16 to 22, 2012
The CTV reality show remained seated at #1, as did the NHL Playoffs on the weekly averaged show list.
Rouge FM goes pink for a cause
The Astral radio station has rebranded as Rose FM for this weekend only and is holding a bra fundraiser for the Quebec Breast Cancer Foundation.
Ann Mack talks trends in social media
JWT’s director of trendspotting discusses the move to embrace screen distraction and the growing importance of “water cooler” advertising.
BC Ministry rocks a tour for youth
The British Columbia Ministry of Jobs, Tourism & Innovations has launched a province-wide tour that hopes to inject some fun into selecting a future career.
Stride Gum shows off its playful side
The Kraft brand has launched “Stride High,” an online contest that asks youth to create videos of themselves being creative with their gum.
On the MiC: Niall McKinney
MiC talks with founder and CEO of digital training company The Knowledge Engineers ahead of the ICA digital marketing event in Toronto next week.
Rogers Wireless stays the course: Media Monitors, April 16 to 22, 2012
The telco snagged the top spot in Toronto again, with Chrysler Jeep Dodge RAM Dealer Association making the largest radio purchase in Montreal.
Playback Summit: The secret to successful branded entertainment
Capital C’s Tony Chapman, SMG’s Bruce Neve and Bell Media Digital’s Jon Taylor on navigating the branded landscape and putting the consumer front and centre.
AOL Travel moves to HuffPost Canada
The travel vertical has moved and changed its name to HuffPost Canada Travel, allowing it to reach a broader and younger audience.
Rogers’ earnings dips from mobile and cable headwinds
Tough competition in the mobile and cable TV sectors has the media company feeling the heat, judging by its first quarter financial results.
Say Media launches new pricing model
The Montreal-based media co has launched Content Ads in conjunction with the new model that allows advertisers to place ads at a cost-per-exposure rate.
Wendy’s instills poutine pride
The QSR is now offering poutine on its menu and is campaigning for it to become the official national dish.
Corona celebrates the May long weekend
The beer brand is counting down to the weekend New Year’s-style with a Facebook app and offline celebrations in Toronto and Montreal.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
