Dove highlights retouching
The beauty brand is launching a one-day campaign aimed at sparking a conversation around digital alterations in advertising.
Spotted! Red Bull drops from the skies
Crates filled with energy drinks were dropped from helicopters onto 400-plus university campuses worldwide, including six in Canada.
TC Media signs production deal with V
The media co’s new TV production unit will be producing news for the network beginning this fall.
Bee Media acquires Adcentricity
The mobile shopping platform, which will now operate under the digital media co’s name, has launched two new location-based tools in the wake of the merger.
Call for entries: Media Agency of the Year
The competition for top media agency in the country has begun, with the first round of submissions due May 18.
OMD wins Canadian Olympic Committee account
The media co will be responsible for the planning and buying of media effective immediately.
TC Media adds a digital director of business development
Jennifer Fields is joining the company in the role, effective immediately.
Ontario Nurses Association highlights healthcare MVPs
The union has rolled out a radio campaign, created and planned by Doug & Serge, that compares nurses to pro athletes.
From NFC to measurement changes: OOH innovations
Zoom Media adds Nielsen metrics to networks, and Astral introduces NFC and Visual Optimization tools.
ING’s explosive branding
A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.
Postmedia introduces Launch Pad
The new advertising program allows clients, like Hyundai, to execute a takeover of the media co’s assets for one day.
ABC Life Literacy puts media spots on sale
The non-profit’s annual Media Sale includes discounted ad space from the Globe and Mail, Pattison Outdoor and Bell Media.
CBC TV schedule takes $21.2 million hit
The pubcaster confirms its afternoon shows, including Steven and Chris and Best Recipes Ever will be back this fall.
ZenithOptimedia launches global rebrand
The media co is changing its focus to real-time with the introduction of “Live ROI.”
YouTube adds AdWords to video
The Google company has released a new tool for advertisers, and a study on how Canadians use online videos.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
