Coco Rocha to host Canada’s Best Beauty Talent
The Canadian model will also star in a L’Oreal Paris Superior Preference Haircolor ad campaign launching this fall.
2012 Mobile Future in Focus: comScore study
The report states that Canadians are increasingly using mobile to access retail and commerce sites.
Rogers unveils NextBox 2.0
The media co has launched a multi-million dollar campaign for its enhanced home viewing product, which has ad space available.
Big Bang Theory stations at the top: BBM, Feb. 13 to 19, 2012
The CTV comedy makes a top spot comeback, with Global’s Survivor off to a good start with the most viewers Wednesday night.
Goon poster furor: why censorship is the best publicity
Though unclear whether the City of Toronto or Astral Media ordered the removal of the posters, the hockey comedy benefited from some pre-release press.
King builds its case online
The Showcase drama has launched a video series to ramp up excitement in advance of its second season.
ComFree sells itself, commission free
The real estate brokerage launches a campaign with an increased focus on OOH to set the record straight on exactly what it does for consumers.
MiC’s Global Tour: digital OOH
Rebecca Shropshire from UM Canada critiques the international ads, including a Minority Report-style gender-specific execution in the UK.
CTV rolls out Academy Award broadcast details
L’Oreal and Becel are back as broadcast sponsors, with Bell Fibe and Infiniti on board as first-time digital partners.
Chevrolet Dealers top radio charts: Media Monitors, Feb 13 to 19, 2012
The auto association nabbed the top spot in Toronto and the Gouvernement du Quebec made a considerable purchase in Montreal.
L’Oreal Paris helps Fashion celebrate its birthday
For its anniversary, the magazine asks readers to name a new Colour Riche lipstick set to hit shelves this October.
The ICA modernizes its look
The association has revamped its website with the goal to better represent its agency members.
Ikea wants to get to know you
The retailer has taken to the streets with caffeine handouts to better understand its consumers’ home lives.
Spotted! Reebok Canada brings the fitness
The company dropped a gym into Yonge-Dundas Square to introduce its CrossFit line to Toronto.
TLN picks up Q’Viva! The Chosen
The network looks to appeal to the growing Hispanic Canadian community and interest in Latino culture with the Jennifer Lopez-starring talent show.
