Parta Dialogue assesses the cost-efficiency of social media
The Montreal-based agency has announced that it will be measuring the social media campaigns of Rona and Air Transat with its new e-Value tool.
Shaw Exo pursues a thrilling launch
This week the mediaco introduced its new HD and on-demand services with a multiplatform campaign involving a wild car chase.
Le Huffington Post Quebec launches
MiC talks to Arianna Huffington about the new launch, which is sponsored by Bell, and HuffPost’s first year with AOL.
MiC’s Global Tour: TV show promotion
Katie Atkinson of Aegis Media gives her thoughts on the latest roundup of international executions, which includes promotions of The Walking Dead in Norway and Mad Men in the US.
The Voice takes Monday night
The premiere of Smash was bested by Hawaii Five-0 in its time slot that night.
Rogers Wireless streamlines
The mobile co has launched Rogers One Number, which allows customers to connect their phone to a computer, with a national campaign.
Steam Whistle makes music with Chartattack.com
The beer brand has partnered with the andPOP-owned website to create a branded online indie music show.
Bomb Girls greenlit for second season
The wartime drama will be back on Global TV for another round, following a successful six-part series launch.
H&R Block takes another stab at curing “Tax Pain”
The tax preparation firm adds prices to its TV spots to entice customers.
Super Bowl breaks records on CTV and RDS
The return of The Voice also gets a Super Sunday boost, earning 45% more viewers than its season one premiere.
Undercover Boss Canada makes a big reveal
The reality show’s Thursday night debut snagged the highest number of viewers across all Canadian English specialty networks for women aged 25 to 54.
Clear Channel Outdoor names CRO
Rocky Sisson has been appointed to the new position at the OOH company.
Thinsations cuts snacks down to size
The Kraft Canada brand takes on oversized food in its new campaign.
Nike sponsors first national track and field event
The brand looks to reach emerging high school athletes as a result of the partnership with School Sport Canada and Trojan One.
Magazines decline in last half of 2011
Overall circulation, single-copy sales and subscriptions all dipped, according to ABC Canada.
