TFO rebrands
The channel is launching a new look and expanded sponsorship opps for its 25th anniversary.
Pattison proves OOH works
The outdoor media co has placed posters in subway stations that advise commuters how to avoid awkward moments.
The Genie Awards launch campaign
The awards organization launches its largest-ever campaign to draw viewers to the show.
Evolve Media expands in Canada
The media company has launched Totallyher and CraveOnline with opportunities to place ads on the female- and male-centric sites.
Big Bang Theory takes the week’s top spot: BBM, Jan. 16 to 22, 2012
The genius crowd keeps the momentum going with the most viewers on Thursday night.
Starcom promotes two
Robin Hassan and Ray Reid take on new digital roles at the company.
CTV posts killer CSI numbers
The departure of Willows (Marg Helgenberger) from the show drew over three million viewers on Wednesday night.
Dogbook barks up a new tree
Geoffrey Roche talks to MiC about advertising opps on the redesigned site as well as plans for his blog, 44Shoes.com.
New sponsors for Toronto Fashion Week
World MasterCard and Maybelline have signed on, beginning with the Fall/Winter 2012 collections this March.
Teletoon tests the mobile waters
The channel has launched a gaming app for Johnny Test, allowing users to place iOS platforms side-by-side to play on one large screen.
Pizza Pizza debuts at the top: Media Monitors, Jan. 16 to 22
The QSR enters the radio chart at #1 in Toronto, with AlarmForce making the biggest purchase in Montreal.
Annette Warring named president of Aegis Media Canada
Warring tells MiC what her promotion, and other staff changes, mean for the company.
Shaw orders up another course of Recipe to Riches
The Food Network Canada reality series has been greenlit for a second season.
GroupM grows management
Dominic Proctor has been named worldwide president of the WPP parent company.
H&M expands target for Super Sunday
The retailer is going big with its David Beckham Bodywear line launch.
