Suite 66 signs rep deal with OpenFile.ca
The agreement provides opportunities for content integration, with Chevrolet Cruze and Ford Fusion among the first to come on board.
MediaCom Canada makes a social hire
The media agency has hired Ian Giles as its director of social strategy.
Kia shares plans for Super Sunday
Handled by ZenithOptimedia Canada, the car co’s digital and TV buy will preview its new spring campaign on game day.
The Bachelor comes to Canada
Rogers Media is bringing the US hit north this fall with an all-Canadian version of the show.
MiC’s Global Tour: Mobile
The latest and best mobile campaigns from around the world, including work for Domino’s in the first edition of the new series.
MuchMusic gives viewers celebrity access
Perez Hilton All Access premieres tomorrow, with ad and sponsorship opps available.
Crucial Interactive explores with Redtag.ca
The digital media company is the new exclusive rep for the travel destination, with online, mobile and tablet ad opps available.
The Big Bang Theory snags the Thursday night top spot: BBM, Jan. 9 to 15, 2012
The comedy show drew the highest number of viewers, with CTV Evening News at the top for weekly averaged shows.
Sears maintains its top spot on the radio chart: Media Monitors, Jan. 9 to 15
For the third consecutive week, the retailer made the largest radio airtime purchase in both Toronto and Montreal.
Super Bowl picks for ‘super’ ratings
MiC asks folks from the industry and TSN’s NFL insider which teams they think will draw the most viewers for the big game.
Lipton Brisk Iced Tea’s Star Wars battle
The Pepsico brand launches its largest campaign to date with executions inspired by the Lucasfilm franchise.
H&R Block visits Million Dollar Neighbourhood
In a product integration deal with the OWN Canada’s new show, the tax company demonstrates its “Second Look” program.
Gone Sailing Adventures puts ads on water
The Toronto-based sailing company is inviting advertisers to set their sights on its sails for the 2012 season.
Rogers adds to sales force
Gavin Roth is joining as VP and Mitch Dent is being promoted in moves from the media co.
IAB Canada releases 2012 ad standards
The new mobile, tablet and online guidelines have been released by the Canadian arm of the organization.
