Bell High Speed Internet connects at the top: Media Monitors, Nov. 28 to Dec. 4
The internet provider makes the largest radio airtime purchase in Toronto, with Sears dropping to the #2 position.
Vancouver Sun launches Chinese-language website
RBC and local real estate developers have sponsored the launch of Taiyangbao.ca.
CBC to search for “Canada’s Smartest Person”
The special will pit four participants against each other, and will also enable viewers at home to test their smarts via an interactive app.
Global News and Shaw Multicultural partner on Mandarin-language newscast
Global National Mandarin will launch on Jan. 23, 2012 and air in Vancouver and Calgary.
Scene promotes your crew
The movie rewards program has launched Scenetourage, awarding more points to users who see movies with family and friends.
AToMiC: Nissan puts out a casting call for innovative thinkers
The car brand launches an interactive campaign that has Canadians creating its next TV commercial.
Tassimo battles it out
The instant beverage maker launches a holiday contest that has the brand’s coffee machine competing against an elf and other festive opponents.
The rise (and fall) of the media shop
Lauren Richards shoots from the hip about media agency independence.
Digi Awards hand out the hardware
JUICE Mobile, Vice Media are among the winners at this year’s awards.
Microsoft adds 14 content partners with latest Xbox Live update
Expanded OTT television and video content will be made available to Canadian subscribers, including MLSE sports channels, Rogers On Demand and MSN Canada.
Canadian Privacy Commissioner outlines new online ad guidelines
Jennifer Stoddart, Privacy Commissioner of Canada, calls on companies to provide more information about online practices.
Canadians open to sharing personal info online: study
The KPMG study unveiled at the nextMEDIA conference looks at the growing number of Canadians willing to let advertisers track their online usage.
She Takes On The World wins Digital Launch Pad
MiC speaks with judge Matt Di Paola of MediaCom on the winning web destination and the importance of the program to the industry.
Ford and Canon get interactive with Cineplex
The pre-show ads, which appear in theatres across the GTA, allow moviegoers to interact with the brands using their mobile devices.
Global sets Bomb Girls premiere date
The series gets a hot Wednesday night primetime slot and early-January debut.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
