Parents holding onto their purse strings: study
The RBC and Ipsos Reid study found more parents are sticking to a budget this back-to-school season.
Spotted! Benjamin Moore paints the town
Timed around TIFF, the paint brand has launched a campaign that targets 35- to 55-year-old film fans.
Bell Media appoints CMO
Steven Bickley, who has been with the company for six years, takes the marketing reins.
Bell buys the airwaves: Media Monitors, Aug. 22 to 28
The mobile co jumps to number one in Toronto and Montreal, keeping wireless carriers as the top category.
Retail sales tell a turbulent tale: report
Kubas Primedia issues the latest installment of its Major Market Retail Report.
Channel Zero launches Metro14
The broadcaster rebrands the former CJNT, with opportunities for local Montreal businesses to advertise.
Transcontinental purchases three papers
The acquisition expands the company’s network of community papers in Quebec.
Torontoist shows off a fresh face
The St. Joseph Media-published blog redesigns to provide clean navigation and consistent ad placement.
The Kit launches in print
A paper edition of the Torstar-owned beauty and fashion site launches Sept. 8.
Shifting focus for back to school
Brands including Best Buy, Walmart and Staples Canada are targeting kids as they head back to the books this fall.
Microsoft Advertising launches new ad format
The Filmstrip on MSN.ca runs five segments in one banner.
In a TIFF: HMV features its digital platform
The music sponsor talks to MiC about how it plans to put a spotlight on its online store during this year’s fest.
Polar Mobile heads to the Middle East
Teaming up with a smartphone company in the UAE, Polar will open an office in Dubai to launch apps for more than 100 media cos.
Big Brother returns to the public eye
The reality show snatches the top three spots for the week of Aug. 15 to 21, according to BBM Canada.
The Verdict: Red Bull takes a triumphant ride
The brand talks to MiC about the results of working with Xbox to promote its sporting event.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
