Next Media Stars: Jen Donaldson
The account planner at Halifax-based Time + Space Media talks lean budgets and long timelines for the Canada Games.
The Verdict: Microsoft Canada’s Do or Die lives well
Created out of a desire to connect with students, the spring campaign surpassed social media goals.
Geminis get new summer airdate on the CBC
The 26th Gemini Awards are set to air a day before TIFF kicks off its latest run.
The Walrus Laughs with Stella Artois
The Canadian magazine partners with the Labatt-owned beer to provide a less academic, more satirical platform for an untapped audience.
Fido targets Quebecers on moving day
The cell phone provider launches a Montreal campaign, taking its new mobile site and doghouse for a ride in the park.
Just For Laughs and OMNI launch Chinese comedy special
First Hindi, and now Mandarin: the comedy festival and broadcaster are producing content for an increasingly multilingual Canada.
Mobile marketing tough with moms: study
The Spider Marketing Solutions study says over half of Canadian moms surveyed are closed off to mobile marketing.
Prime-time battlegrounds
We called in the experts to weigh the odds on the upcoming Fall TV season.
AToMiC Awards join Creative Report Card
The latest addition to strategy‘s annual report celebrates partnerships, programs and new developments in the Canadian media industry.
Specialty roundup
From the Oprah Winfrey Network to Quebecor’s new offerings, execs weigh in on where Canadian specialty is faring well and where tweaks are needed.
Television to go
Programming may now be pocket-sized, but are advertisers and consumers buying in?
Social TV: building branded communities
Social networking platforms have ushered in an era of community TV viewing, where people can gather online, be entertained together and share their catty comments or cheerleading. This opens the virtual door for advertisers to mobilize entire communities behind campaigns that live within the social ecosystem.
Web TV: the new online operators
Cable and satellite operators have gone online with web TV services to meet the viewer on their turf, on their terms. Now a new generation of upstart web TV brands has emerged, offering similar services at a much lower cost.
Addressable advertising: the census revolution
Addressable TV is not a new idea. The concept’s been bandied about for ages and companies have dabbled in it, albeit with limited success. But now it’s taking meaningful strides forward, ready to breathe new, lucrative life into the old sample-based TV ad model, and Canada is poised to take the lead.
Fall TV special report
From addressability to social to mobile, down the changing nature of TV, and assesses the fates of new shows in the battle for timeslots.
