Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
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Media moves: Snap ups its brand safety suite
Meanwhile, Finally Content partners with RTOERO and Vertical Impressions upgrades its attention measurement tech
Subaru tops TV advertiser list with most occurrences: AdEase
QSRs, furniture stores, and TV/streaming services lead category spend.
Sleep Country responds to IKEA’s “u up?” campaign with sassy billboards
The brand’s new campaign “Sorry, I was asleep” relies on OOH ads near IKEA locations.
Arima Unlimited rolls into the U.S.
The company’s just-released InstaPoll gives marketers a faster, less costly option for conducting surveys.
Government of Canada increases ad spend, leads the pack: AdEase Radio
Desjardins Group and Toyota trail closely behind in the latest report on radio ad spend.
Spotted! DQ blurs line between Blizzards and reality
QR codes on the spoons offer passers-by the chance to win free soft serve treats for a year.
KO Média boosts its ad business with L’actualité and special issues
The publisher is encouraging Quebecers to shop local with a series of issues.
Meta launches Testimonials on Instagram
The giant tech is also working on its new fact-checking program, Community Notes.
81% of Gen Z take action after seeing DOOH ads: study
The latest Pattison Market Tracker shows that adding digital OOH to social media increases attention, positive perception and purchase influence of a campaign.
e.l.f. takes to the ice this season with in-arena activations
With 45% of the team’s fan base being female, the cosmetics brand aims to reach a wider audience.
Junos ink official soap and whiskey sponsors
The awards have already secured sponsorship deals with Skip and TD.
Heritage Minister proposes CBC ad policy changes, funding hike
The plan would eliminate ads during news and public information broadcasts, and nix subscription fees for streaming services.
Canadians streamlining SVOD subs: MTM report
The new data shows that nearly three in 10 Canadian households depend only on online content sources.
Empire makes a significant media investment amid tariff tensions
The company’s retail banners are promoting its shop local messaging across several channels.
Beyond the Code, part 4: CBC’s Shaghayegh Shahrokhi Tehrani on AI’s role in media
At the pubcaster, Artificial Intelligence is being used to help journalists understand their audience.
