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Endy launches new mattress line with wild postings
The brand is looking to appeal to a broader audience, primarily in Ontario and British Columbia.
Tim’s and Gov’t of Canada switch top spots: AdEase Radio
With 5,117 combined occurrences, the QSR ranked in almost all markets.
The Brick enters billboard battle between IKEA and Sleep Country
The furniture company was looking for a fast, fun marketing opportunity.
Mastercard gives cardholders the chance to score game tickets
If a digit in their credit card number matches the final score, they may win Raptors, Leafs, or TFC tix.
Behind the Buy: Heineken launches Silver with big purchase
Given the importance of the beer’s rollout, the brand says its support campaign is receiving a considerable budget.
Stingray matches campaign investments for brands supporting Canada
The company is launching the initiative as consumers flock to local businesses.
Both Meltwater and Brandwatch up their partnerships with TikTok
Both media intelligence suites have integrated the social platform’s new Mentions and Discovery API.
Blue Ant adds to its leadership team with key promotions
Jamie Schouela has been named chief operating officer.
Coca-Cola becomes Northern Super League official soft drink partner
Smartwater and Powerade will also hydrate the league’s players when the inaugural season begins in April.
Quebecor posts nearly 4% revenue growth in 2024
The Media segment fell 2.6% for the year, while Telecommunications saw an increase of 3.9%.
Tims’ Roll Up To Win contest launches with new prize partners
The QSR is supporting the contest with a 360-degree campaign that includes TV, OOH, radio, social media and digital platforms.
GroupM makes gains amidst WPP’s overall earnings slump
While its creative, PR and specialist agencies experienced revenue declines, the company’s media investor, saw growth.
BIC Soleil returns as official razor of the PWHL
The brand plans to launch different contests during TV timeouts, which have moved to an animated version this season to attract more fans.
CRTC authorizes Canadian distribution for indie streamer Stageview.TV
The platform will comprise subscription-based streaming and FAST channels once it’s launched in September.
Coors and Waypoint join the Junos
The annual award show takes place Sunday, March 30 in Vancouver.
