Clutch taps Immanuel Quickley in integrated campaign
The partnership builds on the brand’s deal with the NBA, which began last year.
Spence Diamonds ups radio spend while Subway pulls back
Rogers and Subaru are among the advertisers that moved the most on the AdEase ranking.
Native Touch acquires Pharmacy Media Network
With the acquisition, PMN’s in-store media will be integrated with Native’s advanced data platform.
Hellmann’s taps into social media recipe trend
The brand’s new campaign includes content created in partnership with chefs to re-position its vegan mayo.
Miller Lite uses billboards to chirp losing fantasy footballers
Friends nominated the losers of their fantasy league for placement on billboards across Canada.
Metrolinx broadcasts anti-screen time message in cinema
The GTA transit agency is launching a new campaign to position its Go Transit service as a family-friendly experience.
Industry News: Optable raises $20 million to boost growth
Meanwhile, TLN Media Group and Rev TV announce new sports programming.
Creator ads on social networks drive results across the entire funnel: study
Snapchat’s latest report analyzes the impact that creator-brand partnerships have on shopping habits.
COMMB now measures all major elevator networks
Vertical Impression is the latest elevator network to become a COMMB member.
Canadians are moving to cheaper tech services: report
Nearly 1 in 3 Canadian households have reduced expenses by modifying or canceling some of their subscriptions.
Cartier adds director of media and data
Catherine Fernet comes from Reitmans, where she developed and managed a multi-disciplinary in-house agency.
Kruger goes wide with Big Assist ad campaign
The company is encouraging Canadians to nominate a minor hockey association for their chance to receive $100,000.
Social media platforms respond to TikTok ban with upgrades
The updates come as TikTok’s future remains uncertain in the U.S.
Uber Canada partners with Canadian Opera Company
The partnership includes discounts for show attendees, as well as social and email marketing.
Netflix subscribers increase in 2024 thanks to live programming
The streamer’s revenue also increased by 16% for the year.
