WARC forecasts 10% increase in global ad spend this year
The company’s latest report highlights trends in media planning and advertising investments.
Kayak predicts the next five years of travel trends
Emerging trends include wellness travel, virtual reality-bending experiences and city-jumping adventures.
Magnite names a new VP and managing director
In her new role, Cassidy Coles will look to increase adoption of the company’s product suite.
SJC Media and Optable launch audience targeting platform
Audience+ uses first-party data, custom segments and proprietary clean room technology.
Bluesky set to launch photo-sharing app as its popularity soars
Flashes will have a similar user interface to Instagram but with different features.
The Brick remains at the top of the TV ad market
Over the past two weeks, the retailer has ranked as the most active advertiser in the AdEase rankings.
Publicis Media Canada makes three strategic appointments
Among the appointments, Veronik L’Heureux, formerly president of Spark Foundry Canada, is now CEO of Starcom.
Media Moves: CBC expands local news coverage
In the meantime, Meta is cleaning the house by laying off low-performers.
Coors shows it has a case of the Mondays
To help people recover from the Big Game, the beer brand is selling cases of Mondays
Industry News: Media Pulse to run Gusto TV’s Canadian ad sales
Meanwhile, Magnite has been selected as FIFA+’s global programmatic provider in different countries, including Canada.
Numeris appoints new president and CEO
Alicia Olson-Keating returns to Canada from Australia to lead the audience data company.
The Canadian Young Lions Competition is now open
PR and design categories have been added to this mix this year.
Industry News: T-Mobile acquires Vistar Media
Meanwhile, Statements Media is partnering with Brookfield Properties to be its digital ad rep in Canada.
Subway restaurants rank first in radio, followed by McDonald’s
AdEase’s report for the week of Jan 6 to12 shows that the third most active advertiser was Spence Diamonds.
Social media news: X cracks down on parody accounts
Meanwhile, TikTok pleads its case against the sell-or-ban law before the U.S. Supreme Court.
