Warner Bros. Discovery separating linear networks from streaming and studios
The announcement was well-received on Wall street, with WBD shares rising by 11%.
Industry News: Stingray debuts video advertising across Metro banners
Meanwhile, L’Actualite finds a new sales partner, and Mplus helps brands target the EV-curious.
CTV ads drive almost two-thirds of gamers’ purchase decisions
New LG research also shows that over a third of gamers age 18 to 34 are heavy gamers, playing more than twice a week.
Deadpool and Wolverine, Trump and Harris topped YouTube content
The year also saw an upsurge in content creators from Quebec taking to the platform.
Spotted! Coca-Cola celebrates Filipino tradition
This is the second year that the brand is launching its “Balikbayan” campaign to reach the Filipino community.
Tim Hortons takes the top spot on TV, followed by Leon’s
Coca-Cola was the advertiser that moved up the most in the Vancouver and Calgary rankings, according to AdEase.
Omnicom-IPG merger seen as a boon to independents and boutique agencies
Industry leaders weigh-in on the benefits of the formation of a global giant.
Beauty, sports and travel among most popular content on Snap this year
Location and movie discovery has also become a common activity on the platform, according to its annual report.
More than 1 in 5 Canadians watch FAST channels: Report
According to MTM’s latest study, the most popular platform is Pluto TV, which is used by nearly a quarter of FAST viewers.
GroupM releases positive This Year Next Year report
Both linear and streaming TV will grow 6% next year, while retail media will see double-digit growth for the next two years.
Spence Diamonds and Shoppers take the top spots: AdEase Radio
QSRs and dine-in restaurants are among the highest-spending groups of the week.
Metro appoints Glassroom as its lead media agency
The partnership extends to all of the retailer’s banners in Ontario and Quebec.
Roku and ITV Studios to bring Graham Norton channel to Canada
The partnership will be bringing other FAST channels to the streamer in early 2025.
