Media News: Bell brings 51 radio stations into the iHeartRadio app
Meanwhile, Rogers lays off dozens of workers.
Behind the Buy: Decathlon prioritizes social for its Black Friday campaign
The retailer is offering shoppers a healthy alternative to offset financial and mental stress.
Cossette Media named Rona’s lead agency
The new agency’s mandate covers the Rona+ and Rona banners across all traditional and digital channels.
Dairy Farmers of Ontario brings milk and cookie tradition for Santa to a pop-up
The activation is the first of its kind launched by the brand to support its annual Christmas donation.
WPP taps Kevin Johnson as president in Canada
Johnson will continue to work as CEO of GroupM as he takes on this new role.
The Brick moves to the top, McDonald’s remains in second place: AdEase TV
In the week of Nov. 11 to 17, the retail notched up 2,108 combined incidences.
Is X winning back Canadian advertisers?
X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.
Walmart Canada sees strong ad growth
The company is encouraged by customer receptivity to the rise of digital ads, especially ones that show trending items.
Media buyers weigh in on blockbuster Tyson-Paul bout
Despite technical glitches, the fight reached a mass audience and increased subscriptions.
Samsung Ads updates Reach Advisor to offer more audience intel
First launched in 2023, the company’s updated tool will now provide post-campaign reports in addition to pre-campaign.
Spotted! McCain turns billboards, transport trucks and planes into jumbo coupons
To launch its Jumbo Crinkle Cut Fries, the frozen food brand is dropping giant coupons in cities across Canada.
McDonald’s stays at the top of AdEase’s radio ranking
With 7,869 combined occurrences, the QSR landed first in Vancouver, Calgary and Edmonton.
CRTC launches consultations on Canadian programming
The long-awaited consultations on the definition of Canadian content have opened.
The co-viewing habits of Canadians: MTM report
In its first look at video co-viewing, MTM found that more than half of Canadians say they watch video content together at least once a week.
Discovery+ names Media Pulse as its Canadian sales partner
The company is now handling ad placement for the streamer including shows from different networks such as Discovery Channel, HGTV and Food Network.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
