Media News: Pinterest launches shoppable gift guides
Plus, Ideon signs with Vertiqal, and Involved expands its global network.
McDonald’s and Mark’s up radio spend, Desjardins pulls back
According to AdEase, Spence Diamonds and Subaru increased their spend from the previous week.
TikTok is now enabling retailers to highlight social content in stores
The retail media offering gives brands the ability to merge digital and physical retail.
Spotted! Shein and Visit Florida tap into the holiday season at the Distillery District
The fashion brand aims to boost its visibility in Canada, while the tourism board wants to highlight the Sunshine State as a winter destination.
Checking in on the Digital Services Tax
While clients are concerned about extra costs and budget effectiveness, agencies and publishers are adjusting their systems and operations.
2024 Media Leader of the Year nominee: Karine Courtemanche
The EVP of Plus Company Canada didn’t waste any time putting her mark on the agency.
Don’t forget to nominate the New Establishment class of 2025
Winners will be selected in the media, brand and agency categories.
Column: What we stand to lose if TikTok closes in Canada
The decision to shutter the Canadian TikTok infrastructure will risk seriously damaging Canada’s emerging creative social media ecosystem.
Remembrance Day campaign invites Canadians to meet with soldiers
To make the experience of veterans more relevant, Zulu Alpha Kilo exploited a quirk in Google.
Mplus introduces retail solution for brands to survey audiences
With the tool, brands will be able to poll their audiences across the properties they own.
Nearly four million Canadians tuned into CBC’s election coverage
On the digital side, the broadcaster registered three million combined visitors.
Toronto Star contextual campaign speaks to Americans’ post-election angst
The paper’s campaign invites U.S. citizens to read up on Canada before they move here.
Industry reacts to the government’s order to shut down TikTok business in Canada
Access to the social network and the ability to create content were not blocked, but what it means for advertisers and creators who rely on the platform isn’t entirely clear.
2024 Media Leader of the Year nominee: Samantha Kelley
The CEO of Touche believes in creativity through diversity – and she walks the talk.
Brands are getting into the Taylor Swift spirit
From a major telecommunications co. to tech start-ups, its seems everyone is looking to bask in the artist’s much-anticipated Eras Tour.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
