
Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
Sponsored

Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
While the creative team took home Gold in Design, the media duo picked up Canada’s first Media medal in a decade.

New research shows 76% of Canadians are fans of women’s sports
Data presented at the 3rd annual espnW Summit Canada prove the once niche category is now mainstream.

Havas renewed as media AOR for Wolverine Worldwide
The agency’s role will focus on communications planning, media buying and data analysis.

Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
Meanwhile, Dove wins Grand Prix for AI-driven Real Beauty campaign.

Cannes Lions 2025: Canadian agencies take home four Lions in Media
Wednesday’s batch of 1st and 2nd runner-ups included a mix of Media, Direct, Social & Creators and PR work from Canada.