Astral Media co-founder Ian Greenberg passes away
Greenberg was the company’s CEO when it was acquired by Bell, with which he served as a director until his death.
Touche! names new strategy leadership in Toronto
Joining from Montreal, Samantha Kelley and Marilyne Alie are the first steps in the agency’s plans for growth in 2022.
Governments keep up their radio buys: Media Monitors
Meanwhile, Peloton and Kijiji mainted their post-holiday buys in Toronto.
How connected TV will co-exist with traditional buying in 2022
MiQ’s managing director uses the company’s latest research to dive into trends in programmatic buying for the year ahead.
Glassroom hires new lead on Desjardins business
In addition to supporting day-to-day management, Daniel Balment will lead work on the account outside of Quebec.
Horizon picks new head of investment
One of several recent promotions, Jenny Croswell expands her remit to include cross-media deals and agency operations.
BuzzFeed brings Shopping+ to Canada
The editorial-led hub still offers a wealth of possibilities (and lifts to performance) for brands.
Corus enlists TV and radio properties to promote MacGruber
What debuted as a streaming show is airing linearly in Canada, so the company is using Showcase and Q107 to spread the word to a bigger audience.
Former CRTC interim chair Judith LaRocque has died
The senior public servant held many high-profile roles throughout her career, including Deputy Minister of Canadian Heritage.
Spotify makes podcast ads clickable
A new clickable ad unit aims to bridge the gap between podcast ads and their call-to-action.
How CBC is handling the potential for disruption at the Winter Olympics
Despite Omicron’s surge and the absence of NHLers, the broadcaster is focusing on flexibility and custom opportunities to ensure it delivers for sponsors.
