Skittles wants to be Gen Z’s sweet escape from social pressures
The brand’s new campaign emphasizes how the candy helps Canadians avoid busy schedules during summer by keeping their mouths full.
Hotspex and RainBarrel partner to launch EthoSense
The new Canadian market segmentation solution provides insights beyond demos and behaviourial data.
Spotted! Jackpot Casino offers free Co-op cab rides
The brand has partnered with Co-op Cabs to customize five of its vehicles during summer.
Ombudsman urges Ontario gov’s OOH ads to be bilingual
A report by French Language Services Commissioner found the majority of messages in public spaces were in English only.
Got nostalgia? Campaign targets Gen Z where they are
Initiative intends to insert the brand’s message in multiple environments without being ‘annoying.’
Rewards programs and home furnishings stores make gains: AdEase
Subway Restaurants was the most active advertiser on radio during the week of July 1 to 7.
OLG drops a new clothing collection aimed at thrifters
The company’s line of recycled apparel includes a lottery bonus redeemable for a Lotto Max ticket.
The Brick’s appliance promo spot leads in Calgary: AdEase TV
The retailer dominated the TV market during the week of July 1 to 7.
Tim Hortons musical picked up by Crave
Bell Media Studios has produced a filmed version of the Toronto stage production.
Experiential shop Thinkingbox names first COO
Corey Hankey is stepping into the newly created role.
A&W partners with Budweiser for baseball season
The association builds on the increasing popularity of non-alcoholic drinks in the country.
In its new campaign, Money Mart wants to help customers help themselves
The media plan includes programmatic, search and display ads, social media, OOH and DOOH, and in-store signage.
Numeris appoints interim CEO
Sue Haas is taking on the interim role as Neil McEneaney steps down.
Tangerine Bank emphasizes achievable goals with Pinterest Trends
The bilingual campaign targets consumers searching for financial advice to help them reach small and large money milestones.
Paralympics to light up 50 iconic landmarks for the Games
The activation is part of a broader campaign designed to generate excitement for the upcoming Paralympic Games.
