Hublo

IGA finds success with COVID advice in Quebec

The grocery chain teamed with Quebecor’s marketing content solution to support Quebecers in the early days of the pandemic.

Vanessa_craft bio (1)

Vanessa Craft talks TikTok

Elle Canada’s former editor joined the social video platform to bring more people to the table, expanding their audiences and her own.

retro radio

Radio gets a boost from QSRs: Media Monitors

Fast casual restaurants increased their presence in both Toronto and Montreal.

ScottStewart2

Scott Stewart becomes the face of Glassroom Toronto

After winning Desjardins’ earlier this year, the Toronto operation is growing.

Yonge & Dundas DOOH running on Scala Platform

Consortium seeks programmatic DOOH standards

Six ad tech platforms release recommendations for bringing consistency to digital inventory.

sportsTVShutterstock

How Rogers thinks 5G will change sports media

A partnership with University of Waterloo offers visions of second screen applications, personal camera angles and loads of real time data.

Coins

Ad spending in Canada dropped 14.1% in 2020: Group M

But digital spend soared past 50% share for the first time, according to the global media agency network’s annual study.

Camden

Camden adds programmatic buying services

The mid-size independent agency is seeing a rise in campaign performance demands for both Canadian and international clients.

Copied from strategy - st.31365.newestablishmentbanner623x350

Call for entries: Innovators in Canadian media

The New Establishment: Innovator program kicks off today, setting its sights on professionals on the cutting edge.

SpotifyDWeekly

ICYMI: Spotify launches stories, Noovo has news news

Plus, Corus announces a historical news podcast for its Curiouscast stable.

YouTube Kid

How YouTube fared in Canada in 2020

Children and their parents remain a big audience for the platform and many turn to it for music over other audio streaming options.

DistrictM - Touch ad

District M adds creative tool to its programmatic platform

Creative Builder builds display ads within the FLO system but isn’t intended to cut creatives out of the process entirely.

Amex1

Amex highlights resilience with Globe series

The content marketing campaign further aligns the brand with small businesses.

Taylor Wrapped Spotify

Spotify thanks Canadian musicians with Wrapped 2020

Avril Lavigne, Shawn Mendes and The Hip are among Canadian faces in this global end-of-year campaign.

AlfaRomeoCanada_CherylHickey

Cheryl Hickey brings moms to Alfa Romeo

The television host is the auto brand’s first celebrity spokesperson in Canada.