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Mom and dad are keeping it real on Twitter during lockdown

A look at Canadian parents’ growing Tweet activity, and how they interact with brands

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Kruger’s new initiative goes all the way from minor hockey to the NHL

To show how it’s supporting minor league hockey, the brand is rolling out a major media buy and extended NHL partnership.

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Mobile users are opening their apps and sharing location data more often

Good news for media platforms – users are opening apps more frequently and they’re more willing to share.

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Raptors bring big views, Quebec’s biggest shows double: Numeris

Big Brother also drew big national attention.

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MediaTonik revs up new partnership with RPM

The rep house will shop inventory for RPM’s digital properties to advertisers across Canada.

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The biggest difference between pre-COVID radio listening and now

Is the morning drive show a thing of the past?

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Retail, restobar and recreational traffic on the rise: Report

Despite more travel to parks and nearby towns, transit and workplace activity is still way down.

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Pinty’s becomes newest presenting sponsor for TSN’s OverDrive

The brand officially replaces The Source as the lead sponsor of the afternoon staple series.

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What categories drove a surge in radio buying?

Turns out, there’s been activity pretty much across the board – in both Toronto and Montreal.

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How did the Schittstorm translate to Emmy’s ratings?

The viewership drop in Canada was only half of what was reportedly lost in the U.S.

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How Bell used its digital prowess to keep TIFF running smoothly

Without the Lightbox at the centre of the action, the telco created ads to promote its digital prowess.

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Acast comes to Canada

It’s allowing Canadian advertisers to buy ads across the network and it’s hired CBC’s Heather Gordon to head up country operations.

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Specialty rocked summer TV this year: report

New data from NLogic shows that the biggest difference that sports and specialty has made is a push to more live viewing.

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Group music listening is going up. Why does this matter for brands?

The morning commute is no longer the easiest place to reach Canadians with audio – it’s in parks, mid-day and during family time.

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Why gaming platforms could be a key alternative to IRL gatherings

With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?

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Why buyers should use Pinterest to reach men

Between self-care, home improvement, kid-friendly projects and long hairstyles, men have proven that their interests go beyond stereotypes – and so do certain platforms.