Hasbro consolidates global media account
The toy-maker and entertainment giant has moved its business to WPP’s GroupM after seven years with OMD.
ICYMI: Who’s sponsoring the big game?
Plus, Canadian Society of Magazine Editors folds after 30 years and CTV greenlights new comedy from the writer of Modern Family.
The Keg goes to the Jungle
The national effort will help the restaurant’s more-than-150 locations reach a younger, more digitally-savvy market.
Dentsu dials back ad spend predictions slightly
The company’s Media Brands president Hisham Ghostine on where Canada’s strengths and weaknesses lie.
Ad revenue, users continue to increase for Facebook in Q4
CEO Mark Zuckerberg called the quarter ‘a strong end to the year,’ and says its goals for more transparency will continue into 2020.
What does Canada’s social snapshot look like?
One social media platform is rising much faster than others.
The CMA on privacy, progress and future-proofing brands
The CMA has issued an updated privacy compliance guide, covering everything from breaches to cookie consent, in light of recent changes.
Sqad brings ad cost data transparency to the Canadian market
New York-based data and software provider launches ad cost platform to create a ‘common currency’ with help from a growing list of agency partners.
The strategy behind Stingray’s latest acquisition
The acquisition of insights company Chatter will allow Stingray to bolster its media solutions portfolio, on top of more standard advertising.
BTLR’s 97 recommendations include an ad-free CBC in five years
The report’s recommendations also include subjecting streaming services to spending obligations toward Canadian content, and collecting and publishing consumption data.
Women’s game drives gains for All-Star Weekend
Aside from being the first Weekend to feature a women’s game (which helped lift the Skills Comp by 20%), the event also featured unique ad placements.
AcuityAds streamlines measurement with Tapad
The new partnership is poised to create better cross-device insights to ‘connect the dots,’ CEO Tal Hayek says.
The Good Doctor back on top: Numeris
Plus, the series premiere of 9-1-1: Lone Star drew audiences nationwide.
