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Lotteries buy the top in Toronto: Media Monitors

OLG maintains the top spot in Toronto, governments surge again in Montreal and automakers continue to rise in the radio ranks.

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GroupM and Index Exchange reveal results of preferred partnership

One year into the deal, the two companies have expanded the premium supply partnership globally.

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Valvoline goes to bat with the Blue Jays

Valvoline extends its “Original Motor Oil” campaign to reach Canadians with new sponsorship.

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Ad spend from telcos could be primed for growth: report

A forecast from Zenith suggests the launch of 5G and new devices could have the sector above 2019 by the end of the year.

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RBC reupps its relationship with HGTV’s Bryan and Sarah Baeumler

The financial services brand banks on the network’s number one series to promote its digital tools and services.

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Shedoesthecity acquired by Touchwood PR

The digital platform will remain an independent business, with EIC Jen McNeely remaining in her role.

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GroupM tops Canada’s 2020 media billings: Comvergence

Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.

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COBS bakes more digital into doughnation day

The bakery brand harnesses an always-on digital play and mobile pre-roll to ensure local penetration.

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The impact of the pandemic on client-agency relationships

The pandemic may have increased reliance on media agencies, but bringing data in-house could increase with the death of cookies.

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Spotted: YWCA hides QR codes to spread a message about abuse

Rethink and artist Ola Volo built them into a mural so when people took a picture, they’d be sent to stats and a donation page.

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Media and IDFA: Returning to responsible advertising

Apple’s new privacy framework will bring changes, but leaders from across the industry also noted some key opportunities.

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ICYMI: TSN makes Habs games interactive

Plus, MTM launches product focused on new Canadians and SendtoNews adds food content from Gusto.

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Industry leaders’ tips to thrive in the coming months

Lauren Richards gets more than a dozen pieces of advice to evolve and come out better on the other side.

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People Moves: CMAPRC Hall of Fame names 2021 inductees

Plus, Jim Pattison names new national sales lead and Rogers hires head of digital content strategy.

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SendtoNews donates ad space for vaccination pushes

The video platform joins Aombee’s coalition to begin fighting vaccine hestiancy.