Gatorade, Doritos and Sting Energy ink partnership with F1
PepsiCo Foods Canada intends to capitalize on the sport’s growing popularity in the country to reach Gen Z and millennials.
People Moves: Shannon Robinson named associate VP at Publicis Canada
Plus, Horizon Media expands digital activation team with three hires and OMD Canada appoints new senior director of marketing science.
Spotted! Toronto Tempo tips off fan engagement with inaugural activation
The team launched a series of immersive and interactive experiences at Stackt Market, in collaboration with founding partners CIBC and Sephora.
COMMB enhances Roadmap with a new reach and frequency tool
The bureau says the new measurement allows it to understand key drivers for OOH campaigns.
How Meta’s new policy will impact retail media networks
Beginning in February, the tech giant will begin to provide ad spend and ad buyer markup details directly to advertisers.
Reddit takes aim at e-commerce with enhanced ad tools
The social network is targeting high-intent shoppers with optimized ads and improved diagnostics.
SVP Alan Dark exits Rogers Sports & Media
He joined the company as VP of national sales in 2014.
McDonald’s roars back to top, Crave TV sees huge surge: AdEase Radio
The streaming service doubles ad occurrences, rounding out top five for the week of May 19 to 25.
U.S. opens investigation into X’s lawsuit over ad boycott
Elon Musk is accusing brands such as Nestlé, Pinterest, Twitch and Shell of violating antitrust laws.
Discover Halifax’s audio campaign targets stressed out urban professionals
‘Sounds Like You Need Halifax’ repositions travel marketing as a sensory wellness intervention.
Industry News: Postmedia Studios bringing Veeps All Access to Canada
Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.
Vividata breaks down ad influence across media platforms
Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.
QSRs dominate TV ad landscape, led by Tim Hortons: AdEase
Tims takes the top spot in latest AdEase report, while The Brick Warehouse and Crave TV follow closely.
Kinetiq and NLogic partner to magnify TV ad insights
The integration gives advertisers extensive visibility into ad placements, flighting patterns and competitive behaviour.
Lesley Conway named head of Walmart Connect
The former Mindshare Canada CEO will oversee Canadian strategic direction of the ad platform.
