Programmatics 600 X 600 copy

Programmatic Forum: CBC/Radio Canada’s trifecta – trust, reach and brand safety

CBC’s Contextual Intelligence is a big advancement on targetability and brand safety

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What happens when consumer concerns around hate speech match brands’

The CMA’s John Wiltshire says the average Canadian has “woken up on the issue,” which is driving an urgency in brands.

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TLN hires former Blue Ant VP in newly created role

Laura Battiston will be involved in realizing original content projects that are available to advertisers to associate with and integrate into.

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New DTC streaming network launches in Toronto

Onviva’s mission is to democratize video content and will monetize through “tip jar” and transactional means.

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QSR makes a comeback on Toronto radio, Montreal stays tepid

Meanwhile, the provincial governments in both locations took different strategies with their buys.

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Quebecor streamlines DOOH with Broadsign partnership

The media company will centralize the purchasing and planning of its OOH inventory.

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Cineplex seeks more than $2.18B in damages against Cineworld

Following the collapse of their proposed mega-deal, the Canadian exhibitor filed its claim in an Ontario court on Friday, with Cineworld subsequently making a counter-claim.

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Summer TV: Slumped or pumped?

Although there are fewer powerhouse programs this year than last, well-loved favourites are still proving to be reliable for viewers.

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More sports back this weekend as F1 returns to TSN

The coverage will be multi-platform and include French-language coverage on RDS.

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Digital growth leads to new VP position at Horizon

Doron Dinovitzer will lead digital planning and activation while also providing digital thought leadership.

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Vancouver Titans renew Circle K sponsorship, partners with Jack Links

Besides future plans for more fan-focused activations, Circle K is sponsoring a social video series to help fans get to know the players better.

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ICYMI: Facebook’s rocky week continues

Plus, Scott McGillivray launches a podcast and Gameloft debunks gamer myths.

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What’s the state of omnichannel programmatic in Canada?

Data from MIQ shows that, when compared to the U.S. and the U.K., Canadian marketers invest less of their budgets in programmatic channels.