Cannes 2021: Canadian agencies win three Media Lions
PHD’s Caroline Moul explains what the jury saw as it decided this year’s winners.
COMMB launches new monthly Insights Report
The new OOH report measures consumer traffic resurgence across over 17 markets compared to the same time period in 2019.
The difference(s) between Gen Z and millennials on Pinterest
The platform provides some insight for media buyers and advertisers around what millennial and Gen Z shoppers are looking for on social.
CBC prioritizes DEI programming initiative for brand-safe content
Advertisers and audiences alike are requesting diverse, inclusive and representative content reflecting modern-day Canada.
Over 400 radio stations collaborate for A Day to Listen
The partnership harnesses the power of radio to recognize National Indigenous History Month and enact change.
Kijiji partners with Infosum for privacy-first data sharing
The cookieless collaboration helps brands and advertisers more effectively target Canadian shoppers on Kijiji and Kijiji Autos.
Cannes 2021: Canadian agencies have seven shots at Media Lions
Media Experts, UM, OMD, Union, Rethink, FCB Canada, Taxi and Zulu Alpha Kilo are amoung those on the shortlist released on Sunday.
P&G commits to privacy and cross-platform transparency
Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.
Newcomers to Canada consume more digital media: report
More than 60 million Chinese adults hope to move to Canada in the next two years.
Facebook and Canadian Press partner to develop Indigenous voices
Originally a one-year, $1-million initiative, the fellowship program has been extended for an additional three years.
Caroline Bergeron joins Horizon Media to oversee digital and data solutions
The newly created role is positioned to manage the rollout of advanced technologies, including the agency’s connected marketing platform, Blu.
ICYMI: Dentsu launches Media Partner Appreciation Day
Plus, the Globe launches a co-branded retirement content hub and Tero taps Larouche.
Behind the buy: Reese’s moves from awareness to engagement
Social activations for the “sticky vs. clean” debate are a first for the brand, and Hershey’s largest campaign of the year.
SkipTheDishes uses in-game integration to improve the playoff viewing experience
The league’s official food delivery app is using special in-broadcast ads to make ordering during a game easier.
Estee Lauder doubles down on Facebook for Shades of Canada
Focusing on diversity and inclusion, the second iteration of the campaign relied on social to make sure Canadians know there’s a product for them.
