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What’s next for WhatsApp if ads aren’t coming soon?

Facebook isn’t ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.

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Marketers eye 2020 investments: Is brand-building back?

A new Warc report shows that marketers admit they may have over-invested on performance media, but ad spend predictions show a disconnect.

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People Moves: Torstar, EQ Works and more

Plus, Quebecor makes a string of hires in sales and content.

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Foodism, Escapism get experiential to reach commuter audiences

Twenty-Two Media will now distribute its print titles at Billy Bishop Airport and Toronto’s Union Station.

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Quebecor files complaint over CBC’s French-language SVOD

President and CEO Pierre Karl Peladeau stated Ici Tout.TV Extra is an “alarming departure” from the pubcaster’s mission by placing content behind a subscription fee.

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What are the opportunities for visual search?

Reprise’s Kevin Bishop on the role that visual search can play in all stages of the funnel, and why he’s got his eyes on Pinterest.

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Digital and linear both popular, but viewers want customization

TiVo’s research zeroes in on the most popular genres, the best bundles and what the perfect combination of channels would be for Canadians.

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How Gen Z’s social habits differ from older Canadians

Instagram, Snapchat more popular for teens, ‘liking’ posts and messaging friends most frequent activities, according to a new MTM Junior report.

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The Meatless Farm Co embarks on biggest spend yet

As the younger plant-based brand looks to gain ground against competitors, it’s splurged on its first OOH effort.

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ICYMI: NBC reveals its Peacock plans, Walrus names new exec director

Plus, Apple News hits a milestone for users.

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Facebook places some limits on targeting for special ad categories

Ad categories are restricted from using age, gender, postal code, multicultural affinity and other descriptions to target intended audiences.

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‘C’ is for ‘Chrome to phase out cookies’

Experts from the agency and ad tech side weigh in on what this means for marketers, publishers and everyone in between.

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Datonics arrives in Canada under former GroupM exec

Rodney Perry will head up operations in Toronto with a new team focused on a Canadian market increasingly important for marketers.

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CES Perspectives: Orion

Managing director Emily Douglas on the value of CES for media agencies beyond the show floor, and the balance between humans and AI.