Mediative brings Jon de la Mothe on board
The former CBC exec joins the agency as VP, platforms and technology.
Ford Lincoln buys most ad time: Media Monitors
The car co took the top advertising spot in Toronto for the week of Oct. 27 to Nov. 2.
Shaw and Rogers launch shomi
The Netflix Canada contender is available in beta first to Rogers and Shaw internet or cable customers.
A new Lion up for grabs in Cannes
The festival has announced the creation of new Creative Data Lions, celebrating the role of data in storytelling and shaping ideas.
Blue Ant takes majority stake in NZ broadcaster
The media co has acquired a controlling interest in Choice TV, a national independent television network in New Zealand.
Virgin Radio 96 shows it’s office-appropriate
The Montreal-based station launched a multi-platform campaign to increase workday listening.
How time can improve the measurement of viewability
Andrew Casale, VP of strategy at Casale Media backs a new online currency.
Home of the brave: are Canadian marketers ready for Vice?
The content produced out of the new Rogers-Vice deal is expected to be edgy. And media buyers say that’s a good thing for advertisers.
Bell Media names new sales lead
Mary Ann Turcke will be the group president of media sales, local TV and radio, taking over the position from Luc Sabbatini.
Nadbank and PMB members approve merger
The new service will streamline newspaper and magazine measurement data into four annual reports.
MAOY Gold: OMD turns up the heat on tech
A recap of the returning winner’s big year: including the addition of a new tech-focused division and a data-driven planning model.
MAOY Silver: Planning for success at PHD
The agency breaks down the barriers in its approach to media.
MAOY Bronze: MEC’s groundbreaking year
The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.
Media Directors of the Year: Courtemanche, Warring at top
We couldn’t pick just one. Read up on how the PHD/Touche! and Dentsu Aegis execs secured their wins.
Bell Media unwraps streamer, code-named ‘Project Latte’
The TV-focused SVOD will include HBO’s back catalogue of programming.
