CBC News and The Weather Network sign content deal
Weather Network personalities will appear on CBC news programs while CBC content will air on the channel.
Canadian Tire makes the biggest buy: Media Monitors
The company joined the Toronto radio ad-buying chart in the top spot for the week of Nov. 3 to 9.
Ad fraud woes: what Google is doing about hidden ads
The technology company is unmasking “bad actors” that deliberately hide ad slots on web pages with a feature that weeds out the perpetrators.
Getting a feel for TouchPoints
Ipsos MediaCT’s Joanne Van der Burgt on the costs, barriers and opportunities associated with launching the service in Canada.
CTV orders fourth season of Saving Hope
The commission will bring the medical drama to 67 hours.
Programmatic is changing the advertiser-agency relationship
Jean-Francois Renaud, CEO of Adviso on why advertisers are tempted to bring programmatic in-house, and what should be considered before making the switch.
Dynamic Outdoor, Allvision ink OOH deal
Dynamic Outdoor will rep and operate selected Allvision OOH in three Canadian cities.
Mediaocean automates TV buys
The software provider has announced ePost, a new tool that automates the process of reporting delivery results on TV campaigns.
Sport Chek and Target on what makes a good Instagram ad
Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.
Next-gen media trends to track
From the newest robots to making data actionable, Nick Barbuto, managing director of OMD’s Ignition Factory, has the five latest innovations in the space.
Dentsu Aegis brings new analytics offering to Canada
The new launch, called Data2Decisions, will be lead by Neil Weitzman, and puts an emphasis on marketing effectiveness.
Telecom up at Quebecor, while media business dips
The company posts a profit as its telecommunications business grows 3% in Q3.
The CBC adds to its sports marketing team
Mike Armstrong is making the jump from the client side, joining the pubcaster as its associate director of sports marketing.
CRTC’s Jean-Pierre Blais defends tussle with Netflix, Google
“Good decisions cannot be based on anecdotes about how your teenager is using his smartphone or gaming system…” he told the Vancouver Board of Trade.
Rogers names new VP national media sales
Janice Smith joins from the CBC to fill Alan Dark’s old role.
