Meet the judges: Super Bowl Canadian Ad Challenge
CTV and the CMA reveal the industry members who will be judging the contest for free air time during the football fiesta.
Esso buys most radio time: Media Monitors
The gas company purchased the most advertising in Toronto for the week of Oct. 20 to 26.
Mobile tracking and metrics are different… now what?
Deborah Hall, CEO at PCG Lab, on changes the industry can make now to better measure mobile.
Nadbank: Newspaper readers still prefer print
Mid-year data for seven markets from the audience research organization.
Can TV hang on to departing digital dollars?
How Omnicom’s global video investment shifts are playing out in Canada, and why national CEO Fred Forster says it is not too late for local broadcasters to keep some of that money in their pockets.
Bruce Neve to helm CMDC
The CEO of SMV Group says that the industry association will focus on online transparency and creating positive results for clients.
Postmedia posts fourth-quarter loss
The media co is banking on its four-platform strategy and proposed acquisition of Sun Media assets to bolster the company.
Budweiser’s Red Light TV power play
A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.
Shomi unveils content deal with Warner Bros. Int’l
The catalogue deal is the latest from the SVOD launching in November against market leader Netflix Canada.
Zoom Media restructures sales force
The OOH company has appointed new individual city sales leads following the departure of Patrick Cote.
Crucial Interactive expands into kids entertainment
The media co has exclusive rights to more than 50 properties across gaming and entertainment verticals.
Jones Media signs with TFO
Cathy Fernandes, president at the media co on how the deal expands its reach in Quebec.
Ford Lincoln takes highest ad share: Media Monitors
The car co bought the most radio advertising in Toronto for the week of Oct. 13 to 19.
Shaw Communications reports growth
The company points to investments in programming, technology and products, combined with operational efficiencies.
Metro lets readers star in comics
The daily aims to engage readers with an old-school print feature made new: an interactive comic strip.
