Don’t just do TV, do searchable TV: blog
Joseph McConellogue, managing director of Reprise Media, on why search could be just what your brand needs to boost the value on its TV buy.
What Torstar learned from its paywall
Publisher John Cruickshank (pictured) on the biggest surprises from the digital strategy, and the industry reacts to the paper’s partnership with La Presse.
BCE earnings up sharply, Bell Media paints mixed picture
Higher TV subscriber fees were offset by lower ad revenue during the third quarter.
These native ads are nothing to blush about
ModiFace’s augmented reality ad unit let’s consumers virtually try on products they’re reading about.
Telus to offer Project Latte streamer on Optik TV
The phone giant recently told the CRTC it didn’t like Rogers Media and Shaw Media keeping Shomi for its own subscribers. So it’s offering Bell Media’s rival SVOD to its own TV customers.
CPAX makes its partners public
The real-time bidding exchange service has announced its entire buyer ecosystem, aiming to be transparent about who has access to its inventory.
TV viewers show more love for brands: Seevibes
Call it a love triangle. People talking about TV on Twitter are much more likely to talk about brands, new research shows.
Toronto Star to drop paywall in 2015
Publisher John Cruickshank also revealed plans for a partnership with La Presse on a new tablet edition.
Grey Cup hits the radio with TSN
The sports network has created a national network to carry the CFL’s championship game.
CTV owns the work week: Numeris
Bell Media’s channel brought in the most viewers every night but Saturday, with The Big Bang Theory taking the most viewers for the week of Oct. 20 to 26.
Pressboard opens Toronto office
The marketplace for brands and publishers has hired Jamie Harju as the lead of the Toronto office, appointing her director of strategy and partnerships.
YouTube creator to star in W Net digital series
Production is underway on an exclusive web series featuring Canadian Rachel Cooper (pictured), the creator and star of the RachhLoves YouTube channel.
Space hits play on branded content
Ubisoft’s Assassin’s Creed Unity game is getting its own 30-minute special on the channel’s Innerspace show.
Theresa Treutler leaving TVB
The organization’s president is stepping down at the end of the year, with the search on now for a replacement.
GTAA targets travelers with new mag
The St. Joseph Media-produced title Away aims to reach departing visitors at Pearson International Airport.
