Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
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Super Bowl ads a score for YouTube
Big budgets, big stars, big promos? Super Bowl ads are a form of entertainment. Google stats show how streaming them online is changing the game.
Academy of Canadian Cinema & Television names new board members
Jennifer Dettman (pictured) from the CBC and Christine Shipton from Shaw Media join the board of directors, bringing its total to 18 members.
Mindshare Canada promotes Sandra Bonnick
Bonnick has been promoted to managing director, client leadership for the Unilever team after starting out as director of the personal care division for the account four years ago.
Bell Media partners with Ottawa Senators for 12-year regional deal
The deal secures English-language regional rights for at least 52 games on TSN, plus 40 French-language games on RDS.
CTV orders new seasons of The Social and The Marilyn Denis Show
The Canadian TV shows will have new episodes appearing on Bell Media channels this fall.
Canadians want more from TV services, CRTC report finds
Consumers want more choice, flexibility and personalized programming, according to the first phase of the Let’s Talk TV report.
How Space grew its audience in 2013
Justin Stockman, VP specialty channels, Bell Media, breaks down Space’s success since rebranding in March.
Lincoln partners with Food Network Canada for new web series
The Shaw Media channel’s celebrity chefs are promoting the 2014 Lincoln MKZ in a new online campaign.
Tim Hortons and Cineplex launch TimsTV
The in-restaurant TV channel will showcase content about the cafe, news, weather and entertainment, with Cineplex selling ads on the network.
Rogers Media signs with MediaRadar
The media co is now working with the sales insights and analytics company, which is expanding from the US into Canada.
Oboxmedia to represent Twitch.tv
The media company will be exclusively representing clients on the gaming site in Canada, with ad options such as integrated live content.
Elevent launches sponsorship evaluation tool in Quebec
With plans to expand to the rest of Canada, the online service measures elements of sponsorship proposals to help evaluate ROI and costs $500 per assessment.
Chart Attack undergoes mobile-friendly redesign
The Channel Zero-owned indie and alternative music publication is offering standard mobile ad units for the first time.
C.S.I. wins the week: BBM Canada
The Wednesday night drama on CTV took the most viewers for the week of Jan. 13 to 19, 2014.
Video drives mobile post-click engagements: Addictive Mobility
A year-end report from the mobile advertising platform shows 82% of post-click interactions come from embedded video, while social media drives only 13%.
