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Walmart Live Better expands with French version
The magazine’s publisher Christopher Loudon talks about the title’s first year, and how ad rates and circulation are shifting in 2014.
World Juniors doubles its audience
TSN drew an average of 1.5 million for Team Canada games, and expects ratings to grow in 2015 when the event returns to primetime in a Canadian time zone.
Sport Chek signs with Stamkos, launches Olympic campaign
The brand’s VP of marketing Frederick Lecoq on how it is creating year-round content with the hockey star and shifting its focus to a broader audience.
Carat Canada names new president
Tankut Karahan joins the agency in the role from his most recent post at MacLaren McCann Canada.
Dean Blundell show cancelled
Corus-owned 102.1 the Edge drops the controversial host following a suspension over homophobic comments.
Unexpected activations you may have missed
From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.
Gatorade signs on to sponsor NHL Revealed
The PepsiCo brand is the presenting sponsor for the seven-part series that will air on the CBC and Sportsnet in Canada.
Glee moves to City
A Fox schedule change from Thursdays to Tuesdays has a ripple effect on Rogers and Shaw, as Global opts to stick with its NCIS simulcast on Tuesdays.
Molson Canadian brings hockey players to the Big House
The beer brand extended its online content, bringing two rec league teams to play a game at Comerica Park ahead of last week’s NHL Bridgestone Winter Classic.
Bell Media adds a VP of marketing and innovation
Lucy Collin is joining the media co’s sales team, leading its marketing strategy and B2B relationships in English Canada.
Chopped Canada debuts to record numbers on Food
The Canadian edition of the international format is a winner with viewers, becoming the highest-rated premiere in the channel’s history.
NCIS gets most viewers: BBM
The Global crime drama drew the most viewers for the week of Dec. 16 to 22.
Predicting the top trends for 2014
From small data to true collaboration, leaders from media, OOH, digital and mobile pick the top three things they think will make a difference in their field.
GroupM launches new TV unit
Modi Media will be led by Michael Bologna and cover the areas of digital content distribution, addressable TV, hyper-local TV and interactive TV.
Saving Hope pulls in 1.5 million viewers
The CTV original wins its Thursday night timeslot and grows audience compared to the summer premiere.
