Spotted! Target struts its stuff at World MasterCard Fashion Week
The retailer used the sponsorship opportunity to debut some of its holiday-themed gear, as well as promote its in-house fashion and home lines.
BrightRoll introduces new programmatic console
The digital video ad platform’s Canadian managing director David Bellemare talks about the new tech, which has IAB Quality Assurance Guidelines integrated into it.
Postmedia sees fourth-quarter losses
The media company also reported overall annual losses due to declines in ad revenue, with revenues dropping to $751.6 million, down $80.3 million from 2012.
Media-Corps signs with Star Media Group
The deal will see the company place print and digital ads in the Toronto Star and Metro on behalf of its US buyers.
Samsung urges consumers to take note
The electronics company’s CMO Mark Childs tells MiC about the new integrated campaign for its Galaxy Note 3 with Galaxy Gear.
Government of Canada buys the top: Media Monitors
The federal government bought the most radio airtime in Toronto and Montreal for the week of Oct. 14 to 20.
Molson, Tim Hortons to sponsor Sportsnet reality series
Four major Canadian brands will be marketed on multiple platforms as Rogers Media picks up the Canadian rights to the latest cycle of an NHL and HBO TV sports franchise.
CRTC unveils new pay-per-view policy
The regulator is giving PPV services more “flexibility” in their program offerings, including ending a one-week limitation on programming packages.
Print readership remains steady: PMB
The organization’s latest report shows average readership of titles and readers-per-copy are up slightly over last fall.
Spotted! Angry Birds pays it forward
The mobile game company promoted its new line of prepaid Visa cards with a stunt in Toronto’s Union Station encouraging un-angry acts of kindness.
Shoppers partners with Beyond the Rack
The company is partnering with the e-retailer to offer its Optimum members exclusive offers and test for future digital expansions
CBC faced lower revenues due to NHL lockout in 2012
Suzanne Morris, VP and CFO, told the annual public meeting in Toronto about how the CBC fared in the fiscal year to June 30, 2013.
RBC encourages bill sharing
The bank is running its first NFC-enabled billfold ads to reach consumers in situations where they might need money transfers.
Songza opens Canadian headquarters
The online and mobile music service has named former Nielsen Music sales head Vanessa Thomas its managing director for the new Toronto office.
The future of programmatic is cross-platform: panel
Speaking at Digital Day 2013, The Exchange Lab’s Thierry Bazay, Kijiji’s Karla Stuewe and Microsoft Advertising Exchange’s Chris Kemp offered a 2014 forecast for programmatic buying.
