Samsung teams up with Speed Skating Canada
The brand is now the national partner of team Canada’s short track program and will activate with branded content featuring the athletes.
Spotted! Monster High gets ghoulish in Toronto
The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.
MuchMore to rebrand as M3
The Bell Media specialty is aiming to add more exclusive TV programs and distance itself from Much with a new programming strategy, name and look.
Ford Lincoln buys the top spot: Media Monitors
The car co had the most radio ad time in Toronto for the week of Sept. 9 to 15.
Showcase and BBC America cancel Copper
The show is being cancelled after two seasons and a total of 23 episodes.
Nissan’s Layar-d campaign
Neal Bouwmeester from the car co’s digital marketing and social media team tells MiC why it partnered with the Toronto Star for today’s special edition of the paper.
Canadian online ad revenue exceeds $3 billion in 2012: study
The IAB’s Canadian Internet Advertising Revenue Survey projects that revenues will reach $3.36 billion by the end of 2013, with mobile seeing 50% growth.
CTV names Kraft premiere sponsor of MasterChef Canada
The food co and its brands will be integrated into the show through segments like the Kraft Food Truck Challenge, and branded content inspired by dishes on the series.
Toronto’s SlimCut Media to unveil new paywall model
The company will present its “Smart Paywall,” which allows newspaper publishers to reward readers with free content when they interact with ads, at Advertising Week in New York.
Future Shop teams with the Montreal Canadiens
The company has partnered with the NHL team to target hockey fans and families with activations at the arena.
Amanda Ploughman named VP marketing at Shaw Media
The former MediaCom and Pelmorex Media CEO’s new oversight includes both the company’s specialty and conventional channels.
The Toronto Star adds Layar
Tomorrow’s issue will feature over 30 pages and ads with interactive elements.
The Amazing Race Canada finishes big
Phil King talks to MiC about how the show fared against expectations and plans for next season, as overnight numbers from Monday’s finale are released.
Rogers Media hires new VP of integrated sports sales
Anthony Attard, who most recently worked at MLSE, joins the company at the end of the month.
Mucho Burrito heats it up
The QSR is celebrating the return of its Ghost Pepper Burrito promotion with a heavy radio buy and its first-ever in-game ad campaign.
