The Globe and Mail adds MOAT Analytics
The publisher is adding the brand metrics to larger campaigns to supplement traditional analytics like click-through rates.
Holiday Inn Express gets smart
The hotel chain has revived its “Stay Smart” campaign with a microsite that pits Canadian inventions against each other and a partnership with Just for Laughs.
The Social partners with Walmart
Launching on Sept. 2, the show will air weekdays at 1 p.m. on CTV and kick off with a year-long sponsorship deal with the retailer.
UM Canada adds a new digital VP
Matt Ramella, who comes to the agency from Syncapse, is taking over the position from Rebecca Shropshire, who is now at the CBC Revenue Group.
Spotted! Orange Julius sculpts a world record
The smoothie maker promoted its roll-out at all Dairy Queen locations across Canada by building the world’s largest fruit sculpture in Calgary.
BMO makes the ‘BMOst’ of summer
The bank went grassroots, throwing an urban picnic in Toronto’s Yonge-Dundas Square to help promote its credit card, chequing and savings accounts.
In a TIFF: L’Oreal Paris targets filmgoers
The company is aiming to capitalize on yearly bumps in makeup sales during the festival with a limited edition collection and pop-up shop.
GroupM adjusts global ad spend forecast downward
The company has decreased its forecast based primarily on continued economic issues in Europe.
Facebook releases Canadian user metrics
According to the social media platform, it has 19 million monthly active users on desktop and 13 million on mobile devices.
Kia gets into the fashion fold with Flare
The car company has integrated itself into a fashion spread in the Rogers Media title’s September issue.
Cord-cutting in Canada continues, gathers pace
Continuing subscriber losses by Canadian cable, satellite and phone carriers mirrors the U.S. market, according to the latest research from Boon Dog Professional Services.
Teletoon unveils fall slate
The lineup for the channel includes new series like Annoying Orange and the Teletoon original Grojband.
OMAC unveils updates
Organization president Rosanne Caron on changes to its resources, including market overviews for major centres across Canada.
Pelmorex Media names director of sales
Peter Bartrem, who was formerly national sales director at Metro Canada, steps into the newly created role effective immediately.
Scotiabank AIDS Walk for Life keeps it simple
The organization is launching a multi-platform PSA campaign that drives home how easy it is to support the cause.
