TSN unveils sponsor slate for NHL coverage
New partner Scotiabank is the presenting sponsor of Wednesday Night Hockey, while Kia, Tim Hortons, Moxie’s and General Motors are back for another season.
Best Buy launches a magazine
The tech company will launch a bi-monthly tech and lifestyle publication in partnership with Rogers Media, distributing 300,000 print versions across its network of stores.
Stanfield’s gets exposed with the Comedy Network
The male-targeted brand and the specialty channel have teamed up to launch a nationwide talent search that asks Canadians to audition in their underwear.
Multigrain Cheerios takes aim at dieting
The cereal brand has partnered with the Go Girls! program and launched one of its largest campaigns ever to encourage girls to choose healthy lifestyles.
Jones Media launches magazine for Beyond the Rack
The company will publish the first issue of the magazine for the online retailer this spring.
Scotiabank Nuit Blanche reveals sponsor lineup
First-time sponsor Subaru Canada will have one of its vehicles turned into live art by a graffiti artist, while Nokia Products will sponsor performances by (X)Static Clown Factory (pictured).
Reebok gets fired up with Crosby
The company has launched a new campaign targeting hockey fans and active Canadians featuring the NHL star going through his rigorous daily regime.
ColdFX prepares for cold and flu season
The rebranding campaign has a significantly larger media buy than previous years, as the brand tries to rebuild following negative press last year on CBC’s Marketplace.
Rogers launches SMS deal service
The new Rogers Alerts program will allow participating retailers, such as Sears Canada and Future Shop, to send geo-targeted ads to Rogers wireless customers near its stores.
Molson makes the sacrifice
The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.
Microsoft Advertising Canada adds to consumer insights team
Alyson Gausby is joining the company as its head of consumer insights.
H&M gets artsy with Scotiabank Nuit Blanche
The fashion retailer is working with local artists to host its own interactive multimedia installation at its flagship store at Yonge and Dundas Streets in Toronto.
Globe and Mail promotes three execs
Andrew Saunders (pictured) becomes the CRO, Sean Humphrey the VP of marketing and Greg Doufas has been appointed as the media co’s VP of data and audience intelligence.
Ad spend expectations remain stable: report
ZenithOptimedia has released its latest forecast, the first since June 2012 that has not been downgraded from its earlier reports.
Spotted! Drambuie gives consumers a ride
The Scottish liqueur brand is trying to raise its profile with males aged 25 to 34 with a campaign that offers consumers a ride in an old-fashioned branded taxi.
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Touché! wins new grocery client in Quebec and New Brunswick
- Nextdoor rolls out ads for the first time in Canada
