Canadians trust friends’ suggestions more than ads
New reports from MTM show that the majority of respondents discover what to watch and what to listen to based on recommendations from friends and family.
Canadian Young Lions taking entries for 2024 contest
Winners here will have the opportunity to compete in Cannes against winners from around the world.
Should brands be chomping at the bit to advertise on Netflix Games?
While the streamer does not offer in-game advertising (yet), media experts believe the opportunity is ripe for the taking.
Keurig to be the official coffeemaker of the NFL in Canada
The exclusive deal will extend to 2027 and includes retail marketing and advertising, as well as content and contests.
Canadian Tire targets newcomers with OMNI TV media buy
This is the first time the retailer has developed commercials that tell the story of a Hindi-speaking family of new immigrants.
BeReal to allow brand posts for the first time
The app is being updated to allow brands to create an official account and publish content, just like the rest of the platform’s users.
Spotted! Gay Lea whips up excitement with eye-catching execution
Would you like some whipped cream on that… bus shelter?
Optable introduces early access program for its privacy sandbox
The privacy-safe program is seamlessly integrated with the Optable DMP data management solution.
Destination Canada creates pickleball spa to lure U.S. visitors
A supporting campaign by Initiative includes online and DOOH placements across NYC and near other pickleball courts.
M&M’s to launch its first-ever Canadian Super Bowl campaign
The candy brand aims to promote its new product with a video, starring three NFL legends, and social media ads.
McDonald’s continues to buy big on TV: AdEase
Behind the QSR is Crave TV, which scored 2,152 combined occurrences and took first place in Montreal.
Google begins rollout of conversational AI search ads
Canadian advertisers now have beta access to the tech giant’s ad campaign product.
Netflix had a very good Q4, plans to enter the live appointment viewing ring
The streamer reported 13 million new signups last quarter and announced a new partnership with WWE.
Days Inn closes two on-ice sponsorships
The hotel chain will be a sponsor of the upcoming Canadian Hockey League and Curling Canada events.
Procter & Gamble moves more media buying in-house
The company remains focused on daily use products, but is taking a write-down on Gillette.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
