Almost four in five Canadian adults access online audio content
A new MTM report shows that streaming audio listening is most likely in anglophone Canadian households with higher HH incomes.
Rogers shows gains across the board in Q4
The Canadian telecommunications giant saw service revenue grow 27%.
MiQ promotes Jason Furlano to chief revenue officer
He will be responsible for implementing new processes and business models that benefit the company’s clients in Canada.
Expedia goes big in support of travel dreams
The travel brand is focusing on the northern lights, and is using OOH to bolster its Super Bowl work.
Google reports positive Q4 earnings, only to see stock price fall
Buoyed by AI advancements, Alphabet did good, just not good enough.
NHL and partners take over Toronto for All-Star Weekend
The 2024 Hyundai NHL Fan Fair and 2024 NHL All-Star Weekend is bringing dozens of branded events and activations to the city.
McDonald’s and Crave TV keep their spot for another week: AdEase TV
The QSR is the most active advertiser for the fourth week, while Crave TV continues to lead nationally on the specialty.
Universal Music for Brands Canada signs Nick Hodge
The new VP of brand partnerships will explore opportunities for collaboration between artists and Canadian brands.
The Globe Alliance is now the exclusive rep for CNN in Canada
Millions of Canadians read CNN. Now, local brand marketers can reach them.
The lines between streaming and linear TV continue to blur
The landscape is in major flux, with the debut of ad tiers, bundles and live appointment viewing entering the streaming space.
CBC launches ad-supported podcasts to target local communities
Hosted by CBC journalists, the episodes include stories from cities such as Vancouver, Calgary and Edmonton.
Governments keep buying big on radio: AdEase
The Government of Ontario is also one of the week’s top movers, climbing 376 places to rank first in Toronto.
Monday Moves: changes at TFO, Corus and OverActive Media
Lisa Godfrey, senior vice president of original programming and Corus Studios, will be stepping down after a 24-year tenure with the company.
Vividata releases its Study of the Canadian Consumer Winter 2024
Two new Ontario markets have been added to Vividata’s annual cross-media, product, brand and attitudinal study.
Spotted! Cheetos sets up statue for the NHL All-Star Game
The company had already placed a similar statue in Alberta in 2022, and then at The Frito Lay Canada Bullpen experiential activation in Calgary last year.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
