Pogo starts the great condiment debate
The ConAgra Foods brand has launched a Quebec-focused TV and social campaign to decide whether ketchup or mustard is the best.
ING encourages big savings
The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.
Sportsnet serves up Rogers Cup coverage
The Rogers Sports specialty channel will carry the first three rounds and quarterfinals on TV and stream them on Rogers Anyplace TV, as well as offer digital and radio coverage.
What the Omnicom-Publicis merger could mean for Canada: report
The RECMA Overall Activity Rankings shed light on which agencies held the largest market share last year; and DDB’s Frank Palmer weighs in on the merger.
TC Media appoints new SVP of consumer solutions
The media co has named Carlos Lamadrid to the post.
Torstar revenue sees second-quarter decline
The media co attributed its losses in the media segment to declines in print advertising revenue at newspapers, while digital losses were due to lower revenues at Wagjag.
McDonald’s gives consumers credit
The QSR has launched a new brand spot to illustrate a shift in the way it communicates.
Indie 88 hits Toronto airwaves
The Central Ontario Broadcasting-owned station goes live today after Rickrolling listeners for a week.
Avery Canada rings the back-to-school alarm
The office supply manufacturer has launched a digital campaign and a contest that invites students to submit zany back-to-school videos.
Touche! PHD names Terry Horton managing director for Toronto
The former Cossette VP and media director will lead day-to-day operations at the media agency’s new office and report to Touche! president, Karine Courtemanche.
History unveils fall lineup
The Shaw specialty’s slate includes new Canadian originals like Treasures Decoded (pictured) and Restoration Garage, and returning shows like Canadian Pickers.
CTV and CTV Two to air record simulcast hours in fall 2013
New shows, including Marvel’s Agents of S.H.I.E.L.D., The Goldbergs and Trophy Wife will all air alongside their US air dates.
Future Shop launches social grants
The retailer’s back-to-school program offers up prizes for writing a 140-character essay on Twitter or answering an Instagram pop quiz with the correct photo.
Budweiser thanks designated drivers
The Labatt beer brand has launched a digital-only campaign in which it surprises a real-life designated driver while he’s out with his friends.
Polar introduces MediaVoice
Polar’s senior director of marketing and sales management, Tony Vlismas, talks about the new platform, which allows publishers to leverage native advertising.
