Sporting News Media unveils Canadian partnerships
The US-based digital sports content player will offer advertising, sponsorship and brand integration opps around its flagship sites and web player, says CEO Juan Delgado.
Stream: Why original brand content is your best bet for Cannes glory
Digitas exec John McCarus told a panel on online branded entertainment that premium content made by a brand, rather than rented, has the best chance for success.
Rogers bets on Canuck series, comedy for fall
The broadcaster’s 2013-2014 lineup, which also includes The Grammy Awards and new stateside comedies, reflects a strategy to grab a younger-skewing demo.
Teehan + Lax shortlisted for Cannes Innovation Lion
The Toronto agency gets a nomination in the inaugural category, which honours innovation that bring creativity to life, for its Google Street View Hyperlapse experiment.
Rebellion Media acquires Crucial Interactive
The acquisition will see Crucial operate as an independent division within the digital media company and sell its digital and mobile ad inventory.
Fallsview Casino launches AR billboard
The Niagara Falls-based casino is using its first-ever augmented reality billboard in Toronto to remain competitive in the crowded gaming category.
New media guru Alexander Manu on full spectrum entertainment
The professor talks about technology as a behaviour space, and content that attacks and pleases the senses, at the first day of the Stream internet TV conference.
Blue Ant Media hires Shaw marketing VP
Jamie Schouela will be joining the media co as its executive VP of marketing and communications beginning next week.
Criminal Minds rises to the top: BBM
The crime drama netted 2.05 million viewers, while the NHL Playoffs were the top weekly program for May 20 to 26.
Spotted! Corona throws a colourful party
The brand extended its “Live Mas Fina” brand campaign with a paint party and live concert in Toronto.
RTB offers new data opportunities: panel
At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.
Mindshare adds a chief strategy officer
The agency is the latest shop to introduce the role, hiring Jordan Bitterman, who most recently worked at Digitas, to the new position.
Honda Dealer Association buys the most: Media Monitors
The car dealer bought the most radio time in Toronto, with McDonald’s taking the most airtime in Montreal for the week of May 20 to 26.
Coors Light gets extreme
The beer brand is the sponsor of Reebok’s Spartan Race and has launched its “Mountain Survival” program.
Spotted! The Becel Ride for Heart uses pedal power
Pedal wraps were placed on bikes around Toronto to drive sign-ups for this weekend’s charity ride.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
