Haagen-Dazs makes big comparisons
The Nestle brand is making itself more visible than it has in recent years, with the introduction of an OOH campaign in Toronto, Montreal and Vancouver.
TubeMogul eyes digital video measurement standards
Grant le Riche, the company’s Canadian managing director talks to MiC about Open Video View, a new tool to measure the viewability of online video.
Canadian Soccer Association teams up with Garnier
Garnier and Ombrelle become primary partners of Canada’s national soccer teams and will have sampling programs at the CSA’s Active Start Soccer Fests.
CBC Music partners with BlackBerry for festival
The tech company had its Keep Moving tour van on site at the CBCMusic.ca Festival, offering demos of the latest BlackBerry products and apps.
Appleton changes its TV strategy
The rum’s Canadian distributor shares how the brand is retargeting ads leading up to the summer season.
Liberte keeps it simple
The brand is promoting its Greek yogurt with its first-ever national TV campaign.
NHL Playoffs score big: BBM
Game seven between the Toronto Maple Leafs and Boston Bruins netted 5.16 million viewers, while round two of the playoffs was the top weekly program for May 13 to 19.
Aegis Media Canada’s president on the agency’s game-changing new role
Annette Warring and Sasha Grujicic talk to MiC about how the new role of CSO at the agency sets it apart in the market.
Honda Dealer Association buys the top: Media Monitors
The car co bought the most airtime in Toronto, while Mondo Uomo took the most ads in Montreal, according to the latest report.
One-minute AToMiC ideas
Missed the conference yesterday? Catch 60-second recaps from presenters Donald Chesnut of SapientNitro, Kevin Keane of Brainsights and PJ Pereira of Pereira & O’Dell.
AToMiC recap: glimpse into the future today
Yesterday’s conference on technology, creativity, advertising and media brought together key speakers from different walks of life to look for ideas that push the industry forward.
Shaw Media orders more Top Chef Canada
The series has been renewed for a fourth season, slated to premiere in 2014 (season three pictured).
Tribal DDB and McDonald’s win AToMiC Grand Prix
The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.
MediaCom wins Formula E account
The media agency will be responsible for the inaugural season of the electric Formula car racing series.
CBC fall sked aims to connect with more Canadians
The pubcaster’s lineup includes no big scripted surprises, but branches out to new factual series that strive to hit national audiences at home.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
