Lexus goes for the heartstrings
The car co is looking to connect on a more emotional level with its new campaign, which features two puppets.
Alles on NBC’s new season: blog
Mindshare’s Lina Alles’ top picks (Sean Saves the World, The Blacklist, Dracula) from the network’s fall upfront.
Cottage Life begins production on new series
The Blue Ant Media-owned digital specialty channel has greenlit seven new series including My Retreat and Selling Big.
Wilson’s picks at Fox: blog
The UM director of investment says she likes the chances for Fox’s new Tuesday comedies as she takes in the new shows from the first day of presentations in NYC.
CTV adds Bethenny to daytime schedule
The syndicated talk show will also air on E! Canada, and be made available on CTV’s mobile and online apps.
On the MiC: Sir John Hegarty on revaluing creativity
The legendary adman tells MiC why it’s time to start planning long-term again, ahead of his ICA Future Flash talk.
Canadians begin US TV show buying spree
Canadian broadcast execs talk strategy as they head into the Los Angeles screenings this week to buy shows for the 2013-2014 season.
Dr. Pepper launches quirky Quebec campaign
The soft drink has kicked off its first campaign targeted directly at the French market, featuring a dancing doctor.
AToMiC: Kevin Keane talks brainwaves and data
The former MediaCom director talks neuromarketing and his new start-up ahead of his AToMiC presentation later this month.
Big Bang Theory takes top spot: BBM
The comedy brought in 3.119 million viewers, with the NHL Playoffs taking the spot for most-watched weekly program for April 29 to May 5, 2013.
Icy vending machines and mobile storms: MiC’s Global Tour
Dare’s Ian Barr and OMAC’s Rosanne Caron weigh in on a series of out-of-home executions from Scotland’s Talisker Whisky, 7UP and Spain’s ANAR.
Rickard’s introduces a summer brew
Rickard’s Shandy, the third entry in the brand’s seasonal lineup, is being promoted by an OOH and digital campaign.
Plan Canada spells out its cause
The organization is supporting its “Because I am a Girl” initiative with TV spots and its first-ever buy on GO Transit.
Hailo establishes its brand in Toronto
The app-based cab service has launched its first paid media campaign with OOH and mobile ads.
McDonald’s buys big: Media Monitors
The QSR was the top radio buyer in Toronto and Montreal for the week of April 29 to May 5.
