Young Lions and Young Marketers shortlists released
The final three teams in each category will be announced at next week’s CMDC conference.
Donald Barnes dies
The former Ogilvy managing director passed away late last week.
Dairy Farmers of Canada shows off its flavours
The national organization has launched an OOH campaign in Ontario and the Maritimes that drives to an informational microsite.
Starcom MediaVest Group forms partnership with BCP
Carol Ann Kairns will expand her role with BCP to also include the title of executive VP of Starcom MediaVest Quebec as a result of the new deal.
Goose Island migrates to Ontario
The brewery is bringing its vintage ales to the market and launching with a print and experiential campaign.
Showcase promotes with partners and aliens
The Shaw Media channel has launched a multi-platform campaign for its big spring shows, which includes a partnership with EB Games for Defiance.
All My Children, One Life To Live to air on FX Canada
The specialty channel becomes the only North American broadcaster of the iconic soap revivals, which will stream stateside on The Online Network, via Hulu.
Air Hogs gets gamified with new campaign
The Spin Master brand is letting kids test its stunt planes anywhere, with an online game that uses Google Street View.
Emergen-C kicks off ‘Kapow Time’
The Pfizer brand is using an OOH-heavy campaign to reach consumers in specific situations where they might feel they need a boost.
Canadian ad spend to rise in 2013
The country’s ad spend will grow, but at a slower rate than the global pace, according to the latest report from Warc.
The Big Bang Theory returns with big ratings: BBM
The half-hour comedy netted 3.64 million viewers, while CTV Evening News remained the top weekly show for April 1 to 7.
Yellow Pages continues its mobile-focused rebrand
The second phase of the “Meet the new Neighbourhood” campaign focuses on the brand’s app and its features.
CBC expands digital presence with Microsoft partnership
A newly-launched Hockey Night in Canada app for Xbox Live will give Gold users access to live game streaming and VOD content including Coach’s Corner.
Revenues up for specialty services in 2012: CRTC
The regulator said Thursday that specialty, pay, pay-per-view and VOD TV services generated $1.23 billion in advertising for the year.
Corus Radio relaunches Vinyl 95.3 as Fresh FM
Corus’ Suzanne Carpenter says the change, including a shift to more current music, is due to a lack of audience growth in the Hamilton market.
