Scotties shows off its style
The facial tissue brand has launched a new print-only campaign with designer Dee Dee Taylor Eustace.
TSN and Global partner to sell The Masters
Bell Media and Shaw Media have signed a three-year agreement to sell spots around the multi-day golf tournament.
MediaCom launches new unit
Called MediaCom Banner, the new unit will focus on technology marketing at the agency.
Anthony Hello headed to Bensimon Byrne
The MediaCom director of content and head of Beyond Advertising will leave the media agency later this month.
Olive Media announces new hires
The online advertising company has added six new people, including a VP, Ray Philipose, to its staff.
Tourism Victoria calls potential visitors
The tourism board has launched an experiential campaign that uses tablets in touring phone booths to offer consumers a look at what the city has to offer.
City greenlights Only In Montreal
The local weekly series for the City Montreal lineup will showcase the city’s events, places and people.
Weber Shandwick introduces Mediaco
The PR firm’s Andrew Lane talks about the service, which aims to help brands build “always on” digitial media strategies.
CBC and TVA Sports ink FIFA World Cup coverage deal
The deal makes the sports channel a licensed broadcaster of the 2014 World Cup Brazil, and will see it air 18 live matches.
Sportsnet inks deal for NHL Winter Classic doc series
The Rogers sports property has exclusive multimedia rights to the series, which will follow the Maple Leafs and Red Wings as they prepare for the game.
Hockey Night in Canada wins top ratings: BBM
The Toronto-Ottawa game scored 2.33 million viewers, while CTV Evening News was the top weekly show for March 25 to 31.
The goods on CBC’s branded content program
Jennifer Dettman and Gaye McDonald tell MiC about the details of the initiative.
OMNI Television launches Bollywood Star
A local version of the format, which has also been produced for Australia and the UK, will begin shooting in Toronto, Vancouver and Mumbai this fall.
Jenn-Air cooks up a campaign with Mark McEwan
The luxury appliance brand has partnered with the Top Chef Canada judge who is featured in an augmented reality video as part of its new promotion.
Cottage Life reveals TV launch timing
Programming on the new Blue Ant Media channel will range from DIY and decor to life in the great outdoors.
